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Ford set to target pre-school market with next F-150 variant

How do you build a strong group of loyalists from the next generation of American drivers? You start em' young. Ford has taken that lesson to heart, as we can see in the first batch of images of the company's new entry to the pre-school market, the Power Wheels F-150. This particular example was caught returning from testing around Ford's base of operations in Dearborn, MI – covered in tiny little bits of camouflage, too. Now, this could very well end up being a collaboration between Power Wheels and Ford. Then again, it could just be some bored engineers that decided to troll the local congregation of spy photographers, who earlier today captured images of the next Focus RS and SVT Mustang. Whatever it is, it's pretty darn cool. Take a look up top for images of the new Power Wheels F-150.

Automakers' rush on aluminum may result in shortage

Aluminum is the new buzzword in the automotive industry. The latest Range Rover and Range Rover Sport both take advantage of the lightweight material to shave huge amounts of body fat (only it's called "aluminium" over there). Audi and Jaguar have been using the stuff for years in their A8 and XJ, respectively, and now, aluminum is going mainstream, arriving on the 2015 Ford F-150.
While we're excited to see aluminum make an impact outside the premium market, its widespread adoption apparently won't come without some problems, notably in terms of supply. "There isn't an automotive manufacturer that makes vehicles in North America that we're not talking to," Tom Boney, of Novelis, the largest global supplier of aluminum sheetmetal, told The Detroit News.
According to Boney, Ford's use of aluminum on such a large scale has forced auto manufacturers in "every boardroom" to reconsider their plans following the F-150's unveiling, for one simple reason: there's not exactly enough aluminum to go around, at least in the short term. The auto industry presently only accounts for six percent of the aluminum sheet produced, but as the material is adopted by more and more brands, that figure is expected to swell to 25 percent within the next six years.

Ford Focus 1.0-liter Ecoboost to only get manual trans in US

Photos of the 2015 Ford Focus leaked earlier today, but now we're able to tell you more details of the global five-door hatchback. Bucking automaker's troubling trend of ditching manual transmissions in favor of automatics, Ford says the new 1.0-liter EcoBoost engine will come only in a six-speed manual in the US, because, well, American drivers aren't as sophisticated as our European brothers and sisters.
Ford didn't come out and say it that way, but it has found American drivers are more prone to complain about automatics in smaller-engine cars, Raj Nair, Ford's group vice president of global product development, said at a press conference last week. The recent JD Power Vehicle Dependability Study backs up Ford's claims, pointing out that drivers are complaining about rough transmission shifts, engine hesitation and lack of power, particularly in small cars. In Europe and other parts of the world, drivers seem to understand the quirks of these pint-sized engines, Nair said, so they'll have the option to buy an automatic. Ford is working on tuning its dual-clutch transmissions to make them more amenable to American driver's tastes.
Ford will show off the refreshed 2015 Focus at the Geneva Motor Show in early March. The car is due for an update, having been on sale in its current form since 2012. The automaker said it is jamming the car full of new technology - like a USB port that promises to charge your phone in half the time as a regular USB port. Features like Sync and a rear back-up camera will come standard. For a more in-depth look at the car, take a look at the full press release.