2008 Ford Explorer Eddie Bauer Sport Utility 4-door 4.0l on 2040-cars

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Deep discounts — $12K, $13K, $16K — are fueling a pickup price war

Heavy discounts of up to $16,000 per vehicle are fueling a "truck war" among full-size pickups sold in the United States by the Detroit Three, a Reuters analysis shows. Strong U.S. sales this year of the highly profitable big trucks have helped offset lagging passenger car sales. But it is not clear how much of the truck demand is linked directly to ample factory incentives and dealer discounts, or how far sales might decline without those subsidies. A Reuters survey of Ford, General Motors Co's Chevrolet and Fiat Chrysler Automobiles's Ram truck dealers across the United States indicates stores are offering deep discounts the country's bestselling full-size pickup trucks. "The walls are not crashing down on full-size trucks," said Sam Fiorani, vice president of global vehicle forecasting at AutoForecast Solutions in Chester Springs, Pennsylvania. Detroit-based automakers want to keep cranking out their high-margin trucks, he added, and "giving up a little of the profit is the cheapest way to do it." Stores are offering discounts of up to $12,000 on the 2018 Ford F-150, which remains the best-selling vehicle in the country, recording more than 80,000 sales in May. Discounts run up to $13,000 on the 2018 Chevrolet Silverado and as high as $16,000 on the Ram 1500. Average transaction prices for full-size pick-ups range from around $42,000 to $45,000, industry analysts and automakers say. All three companies are spending furiously - GM and Fiat Chrysler to help sell off carryover 2018 trucks to prepare for redesigned 2019 models, and Ford to sustain its long-held sales crown. A supplier fire that temporarily shut down production of the F-150 last month "changed the game," said Jeff Schuster, senior vice president of forecasting at LMC Automotive in Troy, Michigan said. The supply halt nudged Ford's crosstown rivals "to ratchet up incentives on the current models to go after weakness at Ford," he said. Deals advertised on the companies' official websites range from rebates and low-interest loans to ultra-cheap lease rates, but they are not telling the whole story. Ford, for instance, advertises a $2,000 rebate and a $500 financing credit on sales of certain F-150 models. But James Collins Ford in Louisville, Kentucky, is offering discounts of up to $12,215 on the 2018 F-150 XLT SuperCrew 4x4. The price cuts are even steeper at a number of GM and Fiat Chrysler dealers. Quirk Chevrolet is selling the 2018 Silverado 1500 Double Cab at $13,000 off sticker.

Ford's J Mays feels vindicated by Fusion reception

It's hard to think back now, but the same man overseeing the design of the 2013 Ford Fusion also presided over a rather lackluster period in Ford design, highlighted by vehicles like the Five Hundred and Freestyle. With the redesigned Fusion receiving high praise, J Mays tells Automotive News that he feels vindicated from criticisms suggesting he's not a daring enough designer.
When Mays took over as lead of design in 1997, he admits to having quite an ego ("My head would barely fit through the door some days. I've long since gotten over myself") and the workload to match. With the Blue Oval's portfolio full of premium brands like Aston Martin, Jaguar, Land Rover and Volvo at that point, along with the bread-and-butter Ford, Lincoln and Mercury models, Mays certainly had quite the challenge.
It was in the mid-2000s that Mays took over just the premium brands, and took on the new title of Chief Creative Officer. At the time, Mays endured some criticism for looking backwards to retro styling, rather than setting a new standard for American car design - criticism that Mays says he is free from with the all-new Fusion.

Ford GT gets sexy shape and EcoBoost power [w/videos]

American automakers make vehicles of all shapes and sizes, but the one thing they almost invariably share in common is their front-engine layout. Niche offerings from the likes of SSC, Saleen and Vector (and the almost anecdotal Pontiac Fiero) aside, the most notable exception has been the Ford GT. And now it's back. Launched on the floor of the 2015 Detroit Auto Show, the new Ford GT picks up where the last one left off the better part of a decade ago – similarly taking its cues from the original, Le Mans-winning GT40, but in a less retro, more modern form. Instead of the atmospheric V8 in the original or the supercharged one in the retro revival, the new GT packs a 3.5-liter twin-turbo V6 nestled in the middle of its wheelbase and driving "more than 600 horsepower" to the rear wheels. Although Ford hasn't revealed the specific output or performance figures, it says the engine – derived from its Daytona Prototype unit and mated to a seven-speed DCT – is its most powerful production EcoBoost ever. Fortunately it's got carbon-ceramic brakes to keep it all in check, packed into 20-inch wheels wearing Michelin Pilot Super Sport Cup 2 rubber. The discs aren't all that's made from carbon on the new Ford GT, though: it's built around a carbon monocoque with structural carbon-fiber body panels, but with aluminum sub-frames front and back. Ford designed the new GT with a narrower canopy than its predecessors, cutting the frontal aerodynamic profile and tapering towards the back. It's also equipped with active aero elements including an active rear wing. Upwards swinging doors ought to make ingress and egress easier to and from the cockpit that's fitted with fixed seats, adjustable pedals and F1-style steering wheel and a fully digital instrument cluster. The new GT is set to enter production next year to celebrate the 50th anniversary of the GT40's famous 1-2-3 finish at the 1966 running of the 24 Hours of Le Mans. By the time it does, we're sure Ford will let us know just how fast America's newest supercar will be.