1997 Ford Explorer Xlt Sport Utility 4-door 4.0l on 2040-cars

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Ford Green Zone works magic with GPS to make your drive smarter, cleaner

For the most part, plug-in hybrids rely on the power stored in the battery until that charge is depleted. Unless the switch can be changed manually, it's only then that the cars fire up the internal combustion engine and begin using the fossil fuels on board. This is ideal, of course, when one's drive isn't long enough that the car needs to start sipping gasoline at all. On longer commutes, when it's certain that the route is longer than the car's all-electric range, this isn't necessarily the most efficient use of energy. Ford's Green Zone system is designed to save some of that juice for the parts of the drive that require slower speeds. Ford is working on a smart system, based on Nokia mapping technology, that uses GPS data to use both the electricity and conventional fuel more efficiently. Since battery power is less efficient at highway speeds, Ford's Green Zone system is designed to save some of that juice for the parts of the drive that require slower speeds, rather than just using up all the electrons right at the beginning of the drive. Using a website or the in-car navigation system, the driver can pinpoint the parts of the route, highlighted in green, where using battery power would be more effective, and set the car to automatically switch to electricity for those sections. Depending on the route, the car could automatically switch back and forth between the two power sources multiple times, particularly if the drive is a mix between city and highway driving. Of course, Green Zone will be go beyond that. The program is being developed to take traffic and road grade into account, details that allow the car to be make even smarter choices to improve efficiency. Ford even hopes to have Green Zone learn driver habits, and respond accordingly depending on who is driving the car. The system could control other features as well, such as anticipating corners and shifting the headlights to better illuminate the road ahead. Green Zone could also potentially use information from vehicle-to-vehicle networking to control functions in the car. The Green Zone system still has a few years before it will be ready to be put into production vehicles, but Ford is confident it will make its way onto the road eventually. As with other innovations that improve efficiency and make our vehicles smarter, we can expect to see similar technology from other manufacturers, until it becomes a regular part of driving in the future.

Ford bondage ads reportedly trigger firings at Indian ad agency

You will probably remember the ads for the Ford Figo hatchback in India, the ones that showcased the extra large boot of the little hatchback by joking that you can fit three of your enemies in the trunk. One of the ads had Michael Schumacher in the front seat, obviously pleased about having Sebastian Vettel, Lewis Hamilton and Fernando Alonso tied up in the back. But the other two had Paris Hilton and ex-Italian prime minister Silvio Berlusconi up front and three bound and gagged women in the back - in Hilton's case (shown above), it was the Kardashians.
This did not go over well, and Reuters reports that certain employees at JWT India have been fired over the matter. It is also reported that the images weren't actual advertisements, nor were they part of an actual campaign; JWT said they "were never intended for paid publication, were never requested by our Ford client." A JWT rep said the employees who created the ads did so on their own, Ford commented to Automotive News that the ads were "part of a creative exercise intended to test concepts for an advertising competition."
The problem, if the story is to be believed, is that the employees skipped the regular review protocols and uploaded their work to an ad industry site - they were found on Ads of the World. That page, like the employees, has been removed.

Ford GT successor to debut in Detroit and go racing

Anticipation for all of the exciting reveals at the 2015 Detroit Auto Show just a few weeks away is building to a fever pitch, and rumors are mounting that Ford has a big surprise in store in the shape of a future performance halo model. Insider sources speaking to Autoweek claim the next Ford supercar is definitely going to be revealed at the Detroit show in early January. However, the model is not necessarily the next-generation Ford GT in terms of its name or design aesthetic. Instead, one of these people indicates that the new halo model might drop retro styling altogether. If the latest reports are to be believed, Ford's high-performance project goes beyond something to just grab headlines and rocket down the street. According to Autoweek, the automaker is also reportedly employing Chip Ganassi Racing to run a two-car racing effort in the Tudor United SportsCar Championship in 2016. That would allegedly include a trip to the 24 Hours of Le Mans to race on the 50th anniversary of the Ford GT40's win in 1966. The speculation goes that at least the racing version might use a twin-turbo EcoBoost V6 for power. However, the motorsports part of the program may not be announced during the auto show reveal. Rumors about the new halo car from the Blue Oval and its racing intentions have been percolating for months. The company might have considered an LMP2 entry, but speculation popped up later about the production supercar. A more recent report suggested that Ford might show a new Shelby GT350R Mustang, a successor to the F-150 Raptor and next Ford GT in Detroit.