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Ford of Europe celebrates Mondeo's 20th anniversary

Ford's European operations are celebrating a milestone of sorts as the Mondeo, the Blue Oval's bread-and-butter D-segment sedan in the old country, celebrates its 20th anniversary. The mid-sizer, which was sold in the US for a short time as the Contour, has been a far more popular vehicle in Europe - even receiving regular praise from one Jeremy Clarkson.
Narrated by Cockney actor Ray Winstone, the video goes through the Mondeo's years and how it's evolved from 1993 to the as-yet-unreleased fifth-generation model, which is essentially the same as the Ford Fusion that's sold in America. Take a look below for the full video from Ford of Europe.

Ford Australia goes miniature with Beachkhana 1.0 video

Ken Block's Gymkhana franchise may have started with Subaru, but it's most closely associated with Ford, which the rally star joined way back in 2010. That fruitful partnership has spawned a number of Gymkhanas, and Block even showed up to help introduce the new Focus RS. To honor this, Ford Australia has come up with an adorable parody (for lack of a better word), starring the hero Sun Block. Rather than a full-scale rally Fiesta piloted by a Vegemite-munching Aussie, though, Ford of Oz has gone tiny for its tribute. Really tiny. The product is Beachkhana 1.0 – Wild on the Beaches of Australia, is a funky little stop-motion feature using tiny, 1:43-scale cars in much the same manner as Mr. Block drives his Fiesta rally car. It even pokes some fun at Mercedes-Benz's hilarious Magic Body Control ad. Check it out. Related Video: News Source: Ford Australia Facebook, Ford Australia via YouTube Ford Hatchback Racing Vehicles Videos Ken Block gymkhana ford australia

Ford defends plan to shareholders: ‘We're simply reinventing the American car’

Ford's top executives took heat from shareholders over their plan to do away with sedans as we know them in Ford's North American lineup, as the company held its annual meeting Thursday. Critics said the plan to shelve the Fiesta, Focus and Taurus, reduce the Focus to one crossover model, and concentrate on high-margin trucks and SUVs was a shortsighted abandonment of entire market segments of affordable vehicles. "This doesn't mean we intend to lose those customers," Ford CEO Jim Hackett said. "We want to give them what they're telling us they really want. We're simply reinventing the American car." Ford has said SUVs/crossovers and pickups will constitute 90 percent of its North American lineup by 2020. And though only the Mustang and new Focus Active will remain, it plans to add new vehicles going forward that offer better fuel economy and utility, including EVs and hybrids. Hackett characterized the shift not as an abandonment of traditional cars but as a transformation of them. "We don't want anyone to think we're leaving anything," Hackett said. "We're just moving to a modern version. This is an exciting new generation of vehicles coming from Ford." It was Hackett's first annual meeting as CEO, and for the second year it was conducted online rather than in person. The change to Ford's lineup is part of Hackett's overall plan to cut $25.2 billion in costs by the year 2022. Executive Chairman Bill Ford Jr. blamed the negative reaction to the lineup plan on media coverage. "I wish the coverage had been a little different," he said. "If you got beyond the headline, you'll see we're adding to our product lineup and by 2020 we'll have the freshest showroom in the industry. The headlines look like Ford's retreating. In fact, nothing could be further from the truth." While Ford was clear about its plans for the Blue Oval, it has been less clear about the Lincoln brand. Hackett on Thursday said only that the Lincoln Continental, re-introduced just two years ago, would continue "through its life cycle" — but it has been such a slow seller that rumor has Ford killing the Continental again after that, and Hackett made no mention of a new generation. Presumably the MKZ sedan will go away when its twin the Ford Fusion does, but although Ford has outlined end dates for other models, the Fusion's departure is open-ended. The stock price has been a frustration for investors for years and has fallen 12 percent since the first of the year.