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Ford bumped by Amazon in best-perceived brand list

Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
For Ford, it's still an improvement from sixth place in the 2012 study, and, more importantly, it dominated other automakers in terms of brand perception with a clear advantage over Toyota, Honda, Chevy and Volkswagen. To determine how well - or not so well - a brand is perceived, YouGov uses a Buzz score that asks respondents whether they've "heard anything about the brand in the last two weeks, through advertising, news or word of mouth" and whether it was positive or negative. While it isn't clear how many respondents were included, YouGov does point out that Ford had a strong presence in social media, advertising and newsworthy toward the end of the year.
For more details about the study and the top companies, check out the press release posted below.

Cheap gas has Ford investors nervous over 2015 F-150

Gasoline in the US continues its weeks-long descent with prices down about 13 cents a gallon over last week to $2.544, which is lower by around 69 cents/gallon from this time last year, according to the US Energy Information Administration. Many drivers are welcoming the lower bills at the gas station as a fantastic holiday gift, but Ford investors are somewhat spooked over the potential sales implications for the 2015 F-150. Market analyst Rod Lache of Deutsche Bank recently downgraded Ford's stock from a buy to hold, according to TheDetroitBureau.com, and his report to investors may have played a part in a drop in the company's share price. Lache praised the truck's powertrain and lightweight technology, but wrote, "We question whether consumers will pay the price for this content with $2-$3 gas," in his report, according to the website. Whether buyers actually turn away from the F-150 is mostly speculative at this point because it only recently began production. With around 700 pounds of weight loss thanks in parts to its new aluminum parts, the latest Ford pickup offers up to 26 miles per gallon on the highway, plus segment-best payload and towing ratings. Prices are up somewhat in part to pay for additional standard features, though. Still, any further dip in Ford's stock is bad news this year. According to TheDetroitBureau.com, the company's shares are down about 7.5 percent this year. On December 15, the price fell to $14.28, the lowest since November 10. Related Video:

Ford Transit gets outfitted for prison duty

Between the Taurus-based Police Interceptor, the Explorer-based Police Interceptor Utility and the F-150 and Expedition special service vehicles, Ford has no lack of offerings for law enforcement. And now it has one more in the form of the new Transit PTV.
Based on the fullsize Transit van, the Prisoner Transport Vehicle can move as many as 12 prisoners in three separate compartments between detention facilities. Created in collaboration with Pennsylvania-based Havis Prisoner Transport Solutions and with input from Ford's Police Advisory Board, the Transit PTV takes advantage of the Transit's considerable configuration options that include three roof heights, two wheelbases, three lengths and four body-styles - not to mention engine options that include the flex-fuel 3.7-liter V6, 3.5-liter EcoBoost and 3.2-liter Power Stroke diesel.
"Transit PTV is the latest example of Ford's deep commitment to helping provide law enforcement agencies with capable vehicles. This concept proves Transit is upfit-ready and designed to Built Ford Tough standards," said Jonathan Honeycutt, Ford police marketing manager. "Many Police Advisory Board members have had the chance to drive this vehicle and they are excited about it. This new vehicle is tough, smart and efficient - ideal for the needs of law enforcement agencies."