2014 Ford Explorer Base on 2040-cars

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Ford to ramp up Lincoln rollout in China in bid to catch rivals

DETROIT/BEIJING — Ford Motor Co's premium Lincoln brand plans to build as many as five new vehicles in China by 2022, according to two U.S. sources, in a move to expand sales in the world's largest vehicle market that would also blunt the impact of trade U.S.-China trade spats. Ford has said it plans to build an all-new sport utility vehicle in China by the end of 2019, however the company has not detailed future production plans for the Lincoln brand in China beyond that. "Our localization plans to support the China market are on track and will serve to further drive Lincoln's growth in China," Lincoln spokeswoman Angie Kozleski said. "Beyond that, it would be premature to discuss our future product and production plans or timing." Sources familiar with Ford's production plans told Reuters the automaker now expects to begin building the new Lincoln Aviator in China in late 2019 or early 2020, along with replacements for the MKC compact crossover and the MKZ midsize sedan, followed in 2021 by the all-new Nautilus, which replaces the Lincoln MKX crossover. A fifth model, a small coupe-like crossover, is tentatively slated for production in China in 2022, the sources said. Ford has much to lose if the war of words over trade between China and U.S. President Donald Trump escalates into a full-blown tariff war. Last year, it shipped about 80,000 vehicles to China from North America, more than half of them Lincolns to support the brand's growth. All Lincoln vehicles that Ford now sells in China are brought in from North America. Even if China does reduce its 25 percent tariff on imported vehicles - as Chinese President Xi Jinping promised on Tuesday - it is not clear that would mean a big, long-term increase in Fords and Lincolns made in U.S. factories heading to Chinese showrooms. Ford is pursuing long-range plans to build more vehicles in China to serve a market that is now roughly 60 percent larger than the U.S. market, and projected to keep growing. But it is playing catch up to hometown rival General Motors Co and German luxury brands including Audi, BMW and Mercedes-Benz, which have invested heavily in Chinese production in recent years as a form of insurance against trade, political and currency gyrations and to lower price points for their premium cars.

Social media star Scott Monty leaves Ford

It seems weird to think that an automaker could have a social media star, but Ford does. Or at least it did. Scott Monty, its Global Digital Communications Manager, led the company's team for almost six years and forged a reputation as being one of the most talented people in corporate social media. But the guru recently announced that he would be leaving the automaker for an undisclosed job elsewhere.
"I just decided the time was right. I am going to take a little time with my family, and I am going to start on a new adventure pretty soon," said Monty in an interview with AdWeek. He also explained a little about his theory of how companies should use social media. In his opinion, it should be a chance to go beyond standard marketing and build a relationship with people. Businesses need to have a broad focus for its online message, and using just one service isn't enough to be successful.
Under his guidance, Ford expanded its Facebook presence significantly. According to AdWeek, it launched the 2010 Explorer on the popular site. Also, when the company wanted to investigate selling electric models, it initially gauged the public's reaction on Facebook and then advertised them there first. Monty has been a major supporter of Twitter as well to broaden the company's communication with the public.

MotorWeek finds nice things to say about the 1993 Ford Probe

This latest in MotorWeek's series of Retro Reviews continues its recent trend of remembering the massive glut of sports coupes that hit the market in the '90s. While vehicles like the Mitsubishi 3000GT, Mazda RX-7, and Ford Mustang all enjoy solid reputations down to this day, the 1993 Ford Probe, well... doesn't. As you'll soon see, though, the show's opinion suggests the coupe's second generation isn't really all that bad. Turns out they just weren't particularly sporty. Ford and Mazda developed the Probe together, and the Japanese company supplied both the base 115-horsepower 2.0-liter four-cylinder and the 164-hp 2.5-liter V6 in the GT trim. The original's pseudo-angular look gave way to a much smoother shape for the second generation. Of course, pop-up headlights remained, which were a design hallmark for many of this era's sports coupes. After driving it, MotorWeek proclaims the Probe is "a winner" and considers the handling a "delight." That's not a big surprise, considering that in those days, a car had to be really bad not to get a decent review from Television's Original Automotive Magazine. However, the show hints at some of the reasons the coupe isn't so well remembered today. Even the GT reportedly suffers from soft springs and lots of understeer, which sounds like exactly the opposite anyone hoping to drive the coupe enthusiastically would want. To sum it all up, we're sure you're just as happy as we are that Ford went back on its initial plan to shelve the Mustang in favor of the front-drive Probe. Related Video: