2003 Ford Explorer Sport Trac on 2040-cars

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Ford to revisit CVTs?

Today, Ford wishes its first experience with non-hybrid continuously variable transmissions was far behind it. The Blue Oval was awash in complaints and a couple of class-action lawsuits over the CVTs used in its 2005-2007 Ford Freestyle, Five Hundred and Mercury Montego models, which were a manufactured in Batavia, Ohio as part of a joint venture with ZF. The company gave up on the CVT after just two years, but with fuel economy standards pressing automakers to conjure new tricks, Ford's global product development head, Raj Nair, is now saying the transmissions might make a return, "particularly in the low torque applications," says Automotive News. An obvious candidate for CVT consideration is the 1.0-liter Fiesta that can presently only be had with a five-speed manual. Beyond that, the company's 1.6-liter and 2.0-liter four-cylinder engines might fit the bill. Ford hasn't given any indication as to what vehicles it might use to reintroduce the CVT to the US market, or hints about timeline or who would develop it, however. Some CVT trivia: The 1990 Subaru Justy II was the first US passenger car offered with a continuously variable transmission - Subaru called it the ECVT. It handled gearing duties for a 1.2-liter, inline three-cylinder engine that got all of 70 horsepower. A contemporary blurb about the car begins with "Goodness, gracious, great gobs of gimmickry," and goes on to say that "We can't imagine where you would take this car for repairs, but we are certain that the one mechanic in the world who can fix it lives in a very expensive house." The transmission didn't win any fans, but the ECVT and the car have been largely forgotten, while Subaru played the long game and now you'll find its vastly improved Lineartronic CVT on six of the eight models it sells.

2014 Ford Fiesta Titanium

You might not be interested in owning a subcompact (B-segment) hatchback for $20,000. Let's be clear from the get go here: there are any number of reasonable arguments for staying away from the highest-content versions of these small cars. Ford's player in the B-segment arena is the newly updated 2014 Fiesta, and the Titanium trim represents the most luxurious instantiation of the model. We recently were loaned a Fiesta Titanium for a week, whose final sticker price hit $20,390, with navigation being the only standalone option added to the bottom line. By way of comparison, the most basic version of the all new, one-segment-up Mazda3 hatchback costs $19,740 with delivery and destination accounted for, and no options added on.
Hold on to that thought for a moment, we'll get back to it.

Ford C-Max Commercial Brings Cadillac 'Poolside' Ad Down To Earth

If we had tried to predict the first video response to the controversial Poolside video for the Cadillac ELR, we would not have thought it would center on compost. But, hey, it's always nice to be reminded that the real world is sometimes better than fiction. Instead of the chic swagger of 'Poolside,' 'Anything Is Possible' is all about getting dirty. The new short in question is called Upside: Anything Is Possible and it promotes two things: Detroit Dirt and the Ford C-Max Energi. As in the ELR ad, Ford's plug-in C-Max only makes an appearance at the tail end of the spot, but instead of the chic swagger of Poolside, Anything Is Possible is all about getting dirty. The ad stars Pashon Murray, co-founder of Detroit Dirt, which takes natural waste from around Detroit, composts it into soil and then spreads that around "forgotten parcels" of Detroit to create urban farms. Detroit Dirt gets its bio-waste from a lot of sources, including the Detroit Zoological Society (all that herbivore manure has to go somewhere), Ford and General Motors, but this particular ad was the idea of Ford's PR agency, Team Detroit. It was a frenetic shoot, filmed with an LA-based director right after a big winter storm blew through Detroit, and Murray couldn't be happier with the result. "This was Ford Motor Company pushing my story, letting me tell the story that I believe in," Murray tells AutoblogGreen. "I get to help push this car and I get to tell my story." She says that the Team Detroit and Ford had to agree on the message, "from my understanding, [YouTube] is where they wanted to start, not where they wanted to finish." The ad is already getting a positive response on Twitter, so we won't be surprised if it shows up in more places soon. "It's not saying Ford is better than GM. It's telling the story of a black woman who's working hard in Detroit." As Detroit Dirt has off-screen support from both GM and Ford, it's unsurprising to hear Murray say that the video "is not a rivalry thing." She notes that the ad agency Team Detroit came to her and offered to tell the Detroit Dirt story using the framework of the GM ad. "It's a parody on this commercial, but it's not saying Ford is better than GM," she said. "It's telling the story of a black woman who's working hard in Detroit." What is that story? It's about urban farming, recovery and recycling. Murray tells us that for the last seven or eight years, she's been dedicated to sustainability.