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2015 Ford Focus Electric hides in plain sight

The styling changes to the 2015 Ford Focus were shown off at the recent Geneva Motor Show, so what the EV version looks like is not that much of a surprise. Still, the 2015 Focus Electric is making its world debut here at the New York Auto Show, so we wanted to know what changes we are looking at compared to both the internal combustion engine version and the earlier EV models.
The exterior visual distinctions between the ICE and EV are minimal, and basically nonexistent from the A-pillar to the rear. Up front, you can see the charge port, of course, but the front fascia has also undergone a bit of an adjustment. The front doesn't have the ICE version's flattened grille and the EV's Ford logo creates a bump in the hood line where none exists on the ICE. The 2015's grille is also different than the one on the 2014 Focus Electric, being slightly smaller (you can see this better if you compare pictures in our new gallery above to these of the 2011 Focus Electric and these of the gas-powered 2015 Focus).
The updated 2015 interior - which we couldn't access ourselves - has things like a new center stack, improved cupholders and is basically identical between the gas and electric models. With the car off, you can't even tell if you're in an EV or ICE, Seema Bardwaj, the US brand manager for the Focus, told AutoblogGreen. The only things that are different, she said, are extra menu screens to show EV powertrain information to the driver.

Ford tops mid-year ranking of brands in the US

YouGov's mid-year Brand Index rankings of America's best perceived brands has been released, and Ford has found its way to the top. The Dearborn, Michigan based manufacturer beat out online shopping giant Amazon, The History Channel, and home improvement superstore Lowe's, to take the top spot.
Ford jumped from sixth overall in 2012 to first for 2013, but those that have been watching these rankings shouldn't be hugely surprised. Ford was rated the best perceived automotive manufacturer by the same organization last year. The Blue Oval's success on the overall brand rankings is made all the more impressive by the complete lack of other automakers on the list.
YouGov (that is, survey respondents) cited Ford's first quarter of 2013 business, which saw an increase in market share and the best earnings recorded in over 10 years. Successfully launching the Focus and Fusion (pictured) and keeping them fresh in the minds of consumers has also contributed to Ford's best overall score.

Ford Mustang GT350, GT350R order guide leaks online

Nary a day after the end of the 2015 Detroit Auto Show media days, a bombshell has been dropped in the form of the order guides for the new Shelby GT350 and GT350R. A draft of the complete guide for both track weapons popped up in the forums of Mustang6G, offering the car's biggest fans the most detailed look yet at how the new models can be outfitted. Arguably the most notable news is that Ford lists both cars not as 2016 models, but as 2015s. Wearing the codes 900A and 920A for the GT350 and GT350R, respectively, Ford lists eight available colors, including standard Mustang shades, like Oxford White, Race Red and Competition Orange, as well as a pair of exclusive hues, in Avalanche Gray and Shadow Black. Notably, neither vehicle can be optioned in the gorgeous Liquid Blue of the GT350R show car. Stripe packages are aplenty on the hottest Mustangs, with black, white and blue stripes available on both models. The R cars, though, will be distinguishable by red accents on its optional stripe groups. The standard model will feature an ebony interior, while the high-performance 'Stang will have an ebony cabin with red accents. Aesthetics aside, this order guide gives us the deepest look yet at the available equipment on both models. Not surprisingly, the options list is quite small, with the standard GT350 offering just two packages, racing stripes and a black roof (which we bet will be mutually exclusive with the stripe jobs). The standard car's Technology Pack adds MagneRide, "heavy-duty" front springs, navigation with Sync 3, leather-wrapped, climate-controlled power seats, satellite radio, dual-zone climate control and selectable driving modes. The Track Pack, meanwhile, adds the same driver-selectable modes, MagneRide and the stiffened front springs as the Tech Pack, along with coolers for the engine oil, trans and diff and a strut-tower brace. These two packs are mutually exclusive. Of course, if you're in the market for the GT350R, your only option is the Electronics Pack, which basically adds features deleted by your high-performance trim, such as a stereo and climate control. On top of that, you'll get Sync 3 with navigation and satellite radio. Head over to the Mustang6G forums for a look at the entire order guide.