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Ford reports $3B profit in Q4, $6.9B for the year

Good news out of Dearborn today, as Ford announced $3 billion in profit for the last quarter of 2013, a 90-percent increase over the same period of 2012. Net income for all of last year, meanwhile, jumped to $7.2 billion from $5.7 billion in 2012, while pre-tax profits sat at a decade-topping $6.9 billion for all of 2013.
The results of the substantial profit increases are bigger profit-sharing checks for UAW employees. How big? A record $8,800 on average for 47,000 UAW workers, making 2013 the biggest year for profit sharing in Ford history. In total, $414 million will be paid as part of the profit-sharing scheme.
Now, it should be pointed out that a fair portion of Ford's Q4 profits were due to tax benefits, totaling $2.1 billion, according to Automotive News. Total profits would have also been higher, had there not been a significant recall on the Escape, as well as plant issues in South America.

2013 Ford F-150 SVT Raptor Supercrew

I'm not normally a pickup kind of guy, but the 2013 Ford F-150 SVT Raptor won me over nearly instantly. The street-legal trophy truck - there is really no other way to accurately describe it - is big, brawny and incredibly capable. Let's just say it's every bit the monster it visually portrays. I spent a week pretending I was one of Ford's Baja 1000 drivers, but lacking desert sand, I headed into the local mountains where a mild winter storm had dropped a couple inches of fresh snow on my favorite off-road park. The Ford was, for the most part, practically unstoppable.
Ford offers its SVT Raptor package on Supercab and Supercrew platforms with the five-foot, five-inch bed. The Supercrew I tested rides on a 144-inch wheelbase (about a foot longer than the Supercab). In addition to its cosmetic differences when compared to the standard F-150 - there isn't a young boy on the planet who doesn't think the matte black Ford grille is cool - the Raptor has a 73.6-inch track - nearly seven inches wider than the track on the standard F-150.
After upgrading the F-150 SVT Raptor significantly for the 2012 model year, there are only a few changes for 2013. The list includes standard high-intensity discharge (HID) headlamps, Hill Descent Control, forged beadlock-capable wheels, and the new matte Terrain color (aka "Desert Storm") option seen on my test model.

Ford C-Max spot aimed squarely at Cadillac ELR 'Poolside' hubris [UPDATE]

If we had tried to predict the first video response to the controversial Poolside video for the Cadillac ELR, we would not have thought it would center on compost. But, hey, it's always nice to be reminded that the real world is sometimes better than fiction. Instead of the chic swagger of 'Poolside,' 'Anything Is Possible' is all about getting dirty. The new short in question is called Upside: Anything Is Possible and it promotes two things: Detroit Dirt and the Ford C-Max Energi. As in the ELR ad, Ford's plug-in C-Max only makes an appearance at the tail end of the spot, but instead of the chic swagger of Poolside, Anything Is Possible is all about getting dirty. The ad stars Pashon Murray, co-founder of Detroit Dirt, which takes natural waste from around Detroit, composts it into soil and then spreads that around "forgotten parcels" of Detroit to create urban farms. Detroit Dirt gets its bio-waste from a lot of sources, including the Detroit Zoological Society (all that herbivore manure has to go somewhere), Ford and General Motors, but this particular ad was the idea of Ford's PR agency, Team Detroit. It was a frenetic shoot, filmed with an LA-based director right after a big winter storm blew through Detroit, and Murray couldn't be happier with the result. "This was Ford Motor Company pushing my story, letting me tell the story that I believe in," Murray tells AutoblogGreen. "I get to help push this car and I get to tell my story." She says that the Team Detroit and Ford had to agree on the message, "from my understanding, [YouTube] is where they wanted to start, not where they wanted to finish." The ad is already getting a positive response on Twitter, so we won't be surprised if it shows up in more places soon. "It's not saying Ford is better than GM. It's telling the story of a black woman who's working hard in Detroit." As Detroit Dirt has off-screen support from both GM and Ford, it's unsurprising to hear Murray say that the video "is not a rivalry thing." She notes that the ad agency Team Detroit came to her and offered to tell the Detroit Dirt story using the framework of the GM ad. "It's a parody on this commercial, but it's not saying Ford is better than GM," she said. "It's telling the story of a black woman who's working hard in Detroit." What is that story? It's about urban farming, recovery and recycling. Murray tells us that for the last seven or eight years, she's been dedicated to sustainability.