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Ford UK exec says EVs are a good way to lose a fortune

Stateside, Ford execs are quick to point out the automaker's expansion in the plug-in sector. And despite a minimal presence in the pure EV space, the Blue Oval has been promoting its plug-in vehicles as part of an overall effort to boost fleetwide fuel economy. Too bad the company's UK chief didn't get the memo. There's "no point in us getting behind [EVs] and losing a fortune" - Ford's Mark Ovenden Mark Ovenden, speaking rather frankly at the Geneva Motor Show recently, said he didn't have real high hopes for substantial electric-vehicle adoption and said the company's money was better spent on smaller gas- and diesel-powered engines, the UK's Daily Mail says. Ovenden said of EV development that there was "no point in us getting behind it and losing a fortune," adding that his goal was to have variants of Ford's EcoBoost engine in 40 percent of the company's vehicles. Ford has about a 15-percent market share in the UK. The UK doesn't appear to be as kind to the EV as the US. Nissan last year cut the price of its all-electric Leaf there last year by about $4,000, while the company rolled out a promotion for the Leaf late last year, including allowing Leaf drivers to borrow a gas- or diesel-powered Nissan for free for as long as two weeks a year during the first three years of Leaf ownership. In the US, Ford sold just 229 Ford Focus Electrics during the first two months of the year after moving 1,738 units in 2013.

Why Edmunds took a sledgehammer to its 2015 Ford F-150

The discussion around repair bills for the aluminum-bodied 2015 Ford F-150 pickup continued from the beginning of last year to the end, and haven't abated; as an aside, some Tesla Model S owners have been shocked at disquieting repair estimates for minor damage to their aluminum wunder-sedans. Edmunds decided to inject some fact into the fray: it bought a $52,000 long-term 2015 F-150 and clouted it with an eight-pound sledgehammer. Twice. The rear of the bedside took the impacts since it couldn't be replaced, it would have to be repaired. To the pickup's credit, the only reason associate editor Travis Langness hit it twice was that the first sledgehammer blow didn't do as much damage as Edmunds wanted. After the second, the visible damage included the two direct impacts, a few creases, and a cracked taillight, so they drove the pickup to Santa Monica Ford to get an estimate, complete with a fictitious story about how the damage occurred and the mercy plea that Langness was paying for the repair out-of-pocket. In Part 2 Langness hits on some of the details with getting the truck fixed, such as the massively expensive taillight and the list of tools Ford recommends dealers have to work on aluminum. But he was promised he'd have his truck back in seven days, and Santa Monica Ford got it back to him in seven days. In Part 3 we get the bill. It's not small, but it's quite a bit less than it could have been if the service manager had charged Edmunds the official labor rate for aluminum. We're not going to spoil it here, so check out the videos above and below for the beginning and the end, and head over to Edmunds for the complete story about how it all happened and some riffing on the repair numbers. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Related Video:

Martin Smith retires, Joel Piaskowski in as Ford Europe design chief

The mind behind the look of much of the modern Ford global range is retiring. Martin Smith, Head of Ford Design in Europe, will give up his position on July 1 and will leave the company altogether at the end of the year. He will be replaced by current Strategic Concepts Group leader Joel Piaskowski (pictured above).
Smith has led Ford of Europe design for the past 10 years, and he was partially responsible for the brand's Kinetic Design language with a large grille and swept-back headlights found on the Focus, Fiesta and C-Max, as well as several other vehicles abroad. After stepping down on July 1 until his retirement at the end of 2014, Smith will work on a project to decide the future direction of the company's look with Moray Callum, its vice president of design.
Piaskowski already has some impressive credentials in terms of automotive design as well. He joined Ford in 2010 as director of exterior design and led the teams responsible for the 2015 Ford Mustang and next-generation F-150. He was also previously design director at Ford Asia Pacific. Before working at the Blue Oval, Piaskowski held positions at Mercedes-Benz, Hyundai and General Motors. Scroll down to read the complete announcement of this changing of the guard.