2005 Ford Excursion Eddie Bauer on 2040-cars

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F-150 just the start of Ford's aluminum plans

Not only have we been told that the 2015 Ford F-150 is tougher, more durable and up to 700 pounds lighter than the current truck, Ford COO Mark Fields said it's also "CAFE-positive." That means, for the first time in the history of corporate average fuel economy standards, the F-150 would be a positive contributor on Ford's CAFE balance sheet instead of being a vehicle it needs to counterbalance with frugal offerings.
Fields' comments made at the Detroit Auto Show were among quotes from other Ford execs that confirmed the carmaker will be using aluminum for more of its vehicles. CEO Alan Mulally said it would "proliferate across our lineup," with speculation being that we'll see it applied to crossover and sport utility models first, since they'll benefit the most. Even gaining the massive scale of using aluminum on the world's best selling vehicle for its first effort - on average, the company sells two times as many F-150s in a single day as Land Rover sells of its aluminum Range Rover in a month - Ford will be looking to further spread the cost of its five-year development investment in aluminum technology. And that should mean better handling and fuel economy for those of us who don't need to wear hardhats at the office.

Ford owns Automotive Loyalty Awards, Audi and Subaru are king of conquests

Customers are a commodity in the automotive industry, and like any other commodity, automakers trade them back and forth. Only nobody wants to give up their customers - just to keep the ones they have and try to attract others.
That's what the Polk Automotive Loyalty Awards are all about. Every year the industry research body names the automakers, brands and models that manage to keep their customers coming back for more - and attract buyers to switch from other makes. Ford usually does pretty well, but this year it rose above even its own track record.
Not only did Dearborn win the Overall Loyalty to Manufacturer award, but also the Overall Loyalty to Make. Ford also took the African American category, and the F-150 was named the top full-size half-ton pickup in customer loyalty. Ford COO Mark Fields (pictured above) accepted the awards and gave the keynote address at the awards ceremony.

Radical RXC is a Mustang-hearted racecar for the road

Radical has been building fantastic open-cockpit racers and roadcars for years, for the track day enthusiast who wants a vehicle that looks like it could show up for a start at the 24 Hours of Le Mans. The company's latest creation is the RXC, and while this coupe looks like a prototype racer, it's road legal in the UK and in some parts of the US. When testing a car this, um, radical, the first thought is likely to get it to the track for some big slides and wide open acceleration, but XCar Films takes the opposite approach in its latest video to learn how this racer fares on public roads. The version tested here is the standard RXC with the 3.7-liter V6 out of the Ford Mustang tuned to 350 horsepower with a seven-speed sequential gearbox; but Radical also offers the same engine with 380-hp, a 454-hp Ford EcoBoost 3.5-liter twin-turbo V6, or even a 500-hp V8. Even in the most basic guise, it's a handful to control in the wet, if this video is any indication. The cliche of a road-legal racecar is bandied around a lot in the motoring world, but it truly applies to the RXC. The only problem with seeing the RXC exclusively on the road is that it can never really open up and show its full potential. This racer is indeed chomping at the bit to rocket off into the horizon, but all those pesky road safety laws hold it back. Still, the video is a chance to get a better impression about this thoroughbred sports car. Scroll down to check it out. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.