2002 Ford Excursion Limited Sport Utility 4-door 7.3l on 2040-cars

Auto blog

How and why Ford is rolling out Vignale in Europe

We know that Ford is positioning the new, upscale Vignale brand in Europe to fill a niche market of customers who want a bit more luxury, a lot more service and the same reliability and dependability that a non-Vignale Ford offers. But so far, we've been in the dark regarding how the Blue Oval will sell Vignale vehicles, how many of them will be created, and what the new sub-brand has in store for the future.
Gaetano Thorel, Ford's European marketing head, recently was interviewed by Automotive News and shared details about Ford Vignale. Thorel says, "The Vignale trim line will be priced like an ST model but attract a completely different type of customer." Specifically, he says it will attract customers in the upper 15 percent of the price band who don't want a performance-oriented ST model. He adds that Vignale cars will be about 10 percent more expensive than Titanium-trim cars. About 500 of Ford's European dealers will sell Vignale Fords, Thorel says, "in areas that make sense." The automaker expects 10 percent of its European sales to be Vignale cars, which equates to about 5 percent of its global sales. When asked if there are any other Vignale models planned beyond the Mondeo, Thorel said, "There is nothing written in stone yet."

2015 Ford Mustang fuel economy ratings leaked

Thinking about buying a new Mustang, but want to know what kind of fuel economy it'll get? Well we have our first indication as the pony-car enthusiasts over at Mustang6G.com have gotten a hold of the Monroney window stickers for a few of the new 2015 Mustang models.
Although the V8 model is not among them, we can now see how the EPA has rated those models with a half dozen pistons or less. The Mustang EcoBoost with the turbo four and a manual transmission has been rated at 22 miles per gallon in the city and 31 on the highway. The V6 manual gets 17 city and 28 highway, while the V6 automatic squeezes out a bit more in the city at 19 mpg but carries the same 28 highway rating.
By way of comparison, the latest Chevy Camaro with the V6 and a stick shift gets the same 17/28 EPA rating as a similarly equipped new 'Stang, and the V6 automatic Camaro gets 18/27 (slightly behind the Ford, but if you opt for the Camaro 2LS with its V6, automatic and 2.92 rear axle ratio, you'll be looking at 19 and 30).

Ford bumped by Amazon in best-perceived brand list

Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
For Ford, it's still an improvement from sixth place in the 2012 study, and, more importantly, it dominated other automakers in terms of brand perception with a clear advantage over Toyota, Honda, Chevy and Volkswagen. To determine how well - or not so well - a brand is perceived, YouGov uses a Buzz score that asks respondents whether they've "heard anything about the brand in the last two weeks, through advertising, news or word of mouth" and whether it was positive or negative. While it isn't clear how many respondents were included, YouGov does point out that Ford had a strong presence in social media, advertising and newsworthy toward the end of the year.
For more details about the study and the top companies, check out the press release posted below.