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Performance cars driving sales gains

We're living in a fantastic time for performance cars. For drivers, there are a bevy of exciting models either already here or on the way that cater to different demographics within the niche, like the 2016 Mazda MX-5 Miata, Ford Shelby Mustang GT350 and Dodge's Hellcat-powered products. While trucks and crossovers still offer a booming market at the moment, sporty vehicles are another way for automakers to make some cash, too. According to Ford Performance director Dave Pericak speaking to Automotive News, "Performance vehicle sales around the world continue to grow – with sales up 70 percent in the United States and 14 percent in Europe since 2009." Automakers love this popularity because the sporty models create a perfect storm to make big money on each sale. One reason for the strong margins is that performance vehicles are generally based on existing models or platforms. That keeps development costs lower and allows for a focus on tech like turbocharging or light-weighting to subsidize investments for future products. When it comes time to arrive in the showroom, automakers can load them with equipment, according to Automotive News. With transaction prices already growing thanks to longer loans, buyers have been willing to pay more as of late, as well. The customers in the segment also tend to be younger and more affluent. For example, 30 percent of customers for Ford's ST models have a household income over $100,000 and Millennials buy them twice as much as other products from the brand, according to Automotive News. Despite popular myths, young people still like to drive, which could mean possible return customers. The performance trend certainly isn't on the wane yet. In fact, vehicles like the 2016 Chevrolet Camaro, Ford Focus RS and Fiat 124 Spider show more fun is on the way. Related Video: Featured Gallery 2014 Ford Fiesta ST View 47 Photos News Source: Automotive News - sub. req.Image Credit: Scott Olson / Getty Images Ford Car Buying Car Dealers Performance sales performance car

Ford's new Focus RS hatches hot and heads for America

The hot hatch market is heating up, and heating up fast. What you see here is Ford's new challenger for pocket-rocket supremacy, the third iteration of the breed and the 30th model to wear the Rallye Sport designation. But perhaps best of all, it will be the first time Ford will offer a new Focus RS in America. Following yesterday's leak, the latest Ford Focus RS is now ready to step out into the light and light up its tires. Answering the call is the same 2.3-liter EcoBoost turbo four as you'd find in the new Mustang, but upgraded with a new low-inertia twin-scroll turbocharger, larger compressor and intercooler, freer-flowing intake, large-bore dual-pipe exhaust with electronically controlled valve and upgraded internal components. The result is a 6,500-rpm redline (closer to that of Ford's atmospheric performance engines) and an output quoted as "well in excess of 315 horsepower" – which is already 5 more than the EcoBoost Mustang and a good 63 more than the existing Focus ST. Power is transmitted to the tarmac through a new performance-focused all-wheel drive system with torque vectoring that can send as much as 70 percent of available twist to the rear wheels (and as much as 100 percent between them). The system works in tandem with the brake-based torque vectoring system and stability control, and will even divert torque to the outside rear wheel under cornering to keep it flat and under control while reducing understeer. Those still suspicious of dual-clutch gearboxes will also be pleased to read that Ford has stuck with a conventional six-speed manual. We'll reserve judgement on the inclusion of the electric power steering until we get a chance to drive it, though. Of course the small team of global Ford Performance engineers who developed the new Focus RS – and the Gymkhana legend Ken Block who consulted on the project – didn't just tinker with the powertrain and leave it at that. The suspension features stiffer spring rates, bushings and anti-roll bars than the Focus ST, augmented by two-mode switchable dampers. 19-inch alloys wear Michelin Pilot Super Sport rubber, with optional Pilot Sport Cup 2 semi-slicks for track-day enthusiasts. Ford has yet to detail the brakes on its new hot hatch, but you can bet they've been upgraded as well.

After Years Of Delays, Rear Visibility Requirements Move Closer To Reality

Regulations that would require automakers to improve rear-view visibility on all new cars and light trucks are nearing completion after six years of delays. The U.S. Department of Transportation sent its proposed rear-visibility rules to the Obama administration for review on Christmas Day. The White House Office of Management and Budget now must finalize the regulations. The rule are intended to minimize the risk of pedestrian deaths from vehicles in reverse, a type of accident that disproportionately affects children. Already in 2014, two children have died from cars backing over them, driven in each case by the children's father. Specifics of the Transportation Department's proposal are not available during the review, but the rules are expected to compel automakers to install rear-view cameras as mandatory equipment on all new vehicles. That's what safety advocates have wanted all along. Thought they were pleased the proposed ruling had finally been issued, there was some worry Friday the final rules would omit the rear-view camera mandate. "We're encouraged, but we're also a little concerned about speculation the rear-view camera may not be in there," said Janette Fennell, the president and founder of Kids and Cars, a nonprofit organization dedicated to protecting children in and around vehicles. "I'm wondering where that might be coming from." On Thursday, The Automotive News had reported the possibility the new standards could offer an alternative to rear-view cameras, such as redesigned mirrors, that improved visibility. The Office of Management and Budget typically completes its reviews of new rules in 90 days, although that can be extended. OMB officials said Friday they do not comment on pending rules. The intent of the rules is to enhance rear visibility for drivers and prevent pedestrian deaths. Approximately 200 pedestrians are backed over in the United States each year, according to estimates from the National Highway Traffic Safety Administration. Accidents Mostly Affect Children Roughly half the victims are children younger than age five. A government analysis concluded approximately half the victims -– 95 to 112 -– could be saved with new regulations. Yet the rules have arrived at a glacial pace. President George W. Bush signed legislation that had been passed with bipartisan Congressional support in 2008. But automakers have fought the idea of adding rear-view cameras, saying it is too expensive.