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Toyota, Ford not interested in FCA merger

Sergio Marchionne will preach the benefits of mergers to anyone who'll listen, but his calls for industry consolidation may be falling on deaf ears. At least, that is, the ears of those who the Fiat Chrysler chief would most like to bend. Not only is General Motors uninterested, but according to The Detroit News, neither are Toyota or Ford. "It's something we would not be interested in," said Toyota's North American chief Jim Lentz, at the groundbreaking ceremony for the new Toyota Technical Center. "At 10 million (vehicles) we have enough scale right now to do what we need to do. There really would be no advantage for us." Toyota isn't the only one unenthused by the prospect of merging with Fiat Chrysler Automobiles. The Detroit News also reports that Ford, though it may yet to have been approached by Marchionne, wouldn't be interested either. "We're not a suitor for FCA," said Ford CFO Bob Shanks. "We don't see that type of opportunity as one that applies to us." With GM, Toyota, and Ford expressing disinterest in Marchionne's merger idea, the FCA chief will likely start looking elsewhere – or look for other ways to compel his primary candidate to reconsider. He may eventually find a partner – more likely in the Far East or within Europe – but it may not take the form of the major player Sergio has hoped for. News Source: The Detroit NewsImage Credit: Bill Pugliano/Getty Chrysler Fiat Ford Toyota Sergio Marchionne FCA merger fiat chrysler automobiles

Ford sued by Versata over alleged software trade secret theft

Automakers are routinely subject to intellectual property and patent disputes, whether over design similarities or pieces of tech. Ford is now facing a lawsuit for alleged IP theft over a piece of software from a company called Versata, and the business wants $1 billion from the Blue Oval for the violation. With such huge amount of money at stake, the legal situation is already getting complicated. According to The Detroit Free Press, Versata's software is designed to help automakers improve product development by making sure all of a car's countless components work together. The company and Ford had a contract for the system for many years, and they were negotiating an extension at the end of 2014. However, the deal fell through, and the Blue Oval ended the two business' arrangement. Making the legal situation especially tricky is that Ford developed and patented its own software for the same task. The automaker then filed a lawsuit in Michigan to have the court check whether the program violated Versata's IP, according to The Detroit Free Press. Later, the software company registered a lawsuit in Texas and alleged the Blue Oval stole proprietary code. Versata has asked for an injunction against Ford and restitution. "Ford's patented software does not use or infringe any Versata intellectual property and Versata has provided no basis for their claims against us," the automaker said in a statement to Autoblog. "We are confident that we will ultimately prevail in this case and we look forward to the opportunity to present our evidence at trial." With both sides in dispute, that leaves Ford pushing for a hearing in Michigan and Versata for Texas. According to The Detroit Free Press, it could be at least a year before a trial, if not longer. Of course in the meantime, the two sides could conceivably reach a settlement, and the whole issue would disappear.

Ford bumped by Amazon in best-perceived brand list

Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
For Ford, it's still an improvement from sixth place in the 2012 study, and, more importantly, it dominated other automakers in terms of brand perception with a clear advantage over Toyota, Honda, Chevy and Volkswagen. To determine how well - or not so well - a brand is perceived, YouGov uses a Buzz score that asks respondents whether they've "heard anything about the brand in the last two weeks, through advertising, news or word of mouth" and whether it was positive or negative. While it isn't clear how many respondents were included, YouGov does point out that Ford had a strong presence in social media, advertising and newsworthy toward the end of the year.
For more details about the study and the top companies, check out the press release posted below.