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James Franco and tiger tease Ford Super Bowl commercial

Ford has just released a teaser for its Super Bowl ad, and unlike just about every other automaker, it seems that the Blue Oval is going to make us wait until Sunday to see the full spot. The teaser is, um, strange.
It stars James Franco, who believes he is Ron Riggle, the comedian, Fox NFL Sunday host and retired Marine lieutenant colonel. There's also a tiger. The vague spot has Franco claiming that "this is no ordinary commercial." You'll note on the bottom right, there's a Ford logo and the hashtag #nearlydouble.
According to Automotive News, it's part of a massive viral effort being pushed forward by Ford and its dealerships. Ford sent different teasers and "vignettes" to dealership employees and asked them to share them on Facebook, Instagram and Twitter, in the hopes of creating a viral effect.

Hertz goes Dutch with Ford Focus ST-H

Want to take a performance car for a ride? Hertz can make that happen. Spin by your local rental location (depending, of course, on availability) and you can take out a Dodge Challenger, Ford Mustang, Chevy Camaro, even a Corvette as part of the Adrenaline Collection. Hertz's Dream Cars lineup even includes Porsches and AMGs. But the really interesting stuff is what you can't get anywhere else: cars built specifically for Hertz.
Back in 1966, Hertz had Ford cook up a special run of Mustang GT350H models in back with gold stripes. It became an icon in and of itself, and in 2008 Hertz had a new batch of Shelby GT-Hs made. Earlier this year, Hertz contracted Penske to deliver another fleet of specially-built Mustangs you can rent. But if your travel plans include a trip to the Netherlands, Hertz has a completely different type of specially-prepared Ford on offer for you.
Back in August, Ford delivered a couple of Focus STs made specifically for Hertz in Holland. Now it's expanded that fleet even further. The Ford Focus ST-H features the same 252-horsepower 2.0-liter turbo four (and everything else) as the standard Focus ST, but gets that signature black exterior with gold stripes and a black leather interior with Recaro buckets. So in case a trip to Amsterdam doesn't hold enough thrills, now you can throw a hot hatch into the mix as well. Scope out the press release (in Dutch - isn't that weird?) below.

Ex-GM VP LaNeve takes over Lincoln ad agency

Those of you that caught yesterday's op-ed about Lincoln will have heard already, but Mark LaNeve has taken the helm at Team Detroit. Once the North American vice president of sales, service and marketing for General Motors, LaNeve will now head up the agency that handles all of Ford advertising. LaNeve will also run the account for Lincoln. While at GM from 2001 to 2009, the exec oversaw ad campaigns like Cadillac's Breakthrough and sales initiatives like "Employee Pricing for Everyone."
He left in 2009 to join Allstate as chief marketing officer, oversaw the creation of the Mayhem ad spots and was moved into the role of VP of agency operations overseeing Allstate's 10,000 agents. He resigned from the insurer in February 2012 for personal reasons and joined Team Detroit in August 2012 as chief operating officer, in charge of satellite offices in New York and internationally. He replaces ex-CEO Cameron McNaughton, and will continue to hold the title of COO.
Lincoln is trying to get its 2013 back to rights after putting big dollar commercials for the 2013 MKZ on television then having production glitches preventing cars from getting to dealerships. With rumors of a relaunch in the works, it's no surprise LaNeve has been given the reins - and from here it looks like the brand is desperate for the kind of magic he's proved he can marshal. Perhaps he can start by calling a mulligan on the renaming exercise that gave us the hoary "Lincoln Motor Company" and go back to oh, say, "Lincoln." Then he can ask the product folks to get to work on the MKC concept...