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Ford shares falling on news of lower-than-expected profits next year

Ford has released projections for its 2013 profits, along with predictions of its 2014 earnings, and the news has forced the company's stock to stumble, falling over seven percent as of this writing. The Blue Oval is expecting earnings of $8.34 billion for 2013, although the bulk of that is coming largely from its North American operations, as troubles abroad continue to take a toll.
Calling 2013 an "outstanding" year, Ford expects its revenue to be up about 10 percent, thanks to gains in market share everywhere but Europe. But it's 2014 predictions that are causing stock prices to fall, as the Dearborn-based manufacturer expects pre-tax profits to fall to $7 to $8 billion, because of troubles in both Europe and South America, according to a report from Reuters. This is despite an expansion plan that will see it open an additional factory in the southern hemisphere, as well as two plants in China, all in a bid to launch 23 new or refreshed products next year.
The issues in South America aren't so much related to a fall in sales - Ford expects improved profits in Brazil and Argentina - but because of currency devaluations in Venezuela that are projected to cost it around $350 million. While that would still allow it to break even with 2013, Ford cites continued economic risks that could push losses even higher.

Ex-GM VP LaNeve takes over Lincoln ad agency

Those of you that caught yesterday's op-ed about Lincoln will have heard already, but Mark LaNeve has taken the helm at Team Detroit. Once the North American vice president of sales, service and marketing for General Motors, LaNeve will now head up the agency that handles all of Ford advertising. LaNeve will also run the account for Lincoln. While at GM from 2001 to 2009, the exec oversaw ad campaigns like Cadillac's Breakthrough and sales initiatives like "Employee Pricing for Everyone."
He left in 2009 to join Allstate as chief marketing officer, oversaw the creation of the Mayhem ad spots and was moved into the role of VP of agency operations overseeing Allstate's 10,000 agents. He resigned from the insurer in February 2012 for personal reasons and joined Team Detroit in August 2012 as chief operating officer, in charge of satellite offices in New York and internationally. He replaces ex-CEO Cameron McNaughton, and will continue to hold the title of COO.
Lincoln is trying to get its 2013 back to rights after putting big dollar commercials for the 2013 MKZ on television then having production glitches preventing cars from getting to dealerships. With rumors of a relaunch in the works, it's no surprise LaNeve has been given the reins - and from here it looks like the brand is desperate for the kind of magic he's proved he can marshal. Perhaps he can start by calling a mulligan on the renaming exercise that gave us the hoary "Lincoln Motor Company" and go back to oh, say, "Lincoln." Then he can ask the product folks to get to work on the MKC concept...

Ford Mondeo classes up with premium Vignale trim

Back in the day, Vignale was a carrozzeria of the highest order, alongside the likes of Pininfarina, Bertone and Zagato. But like Giugiaro-ItalDesign and Ghia, it has since been subsumed into a larger auto group. Ford ended up with it under its umbrella when it took over De Tomaso, and has since used the moniker for a number of concept cars. Now the name is back in the form of a new upscale sub-brand for the European market.
The first new model to receive the Vignale treatment is the Mondeo, which Ford unveiled here at the Frankfurt Motor Show in both sedan and wagon forms. Positioned above the Titanium trim, the Vignale model gets such special touches as chrome trim and a quilted leather interior, Vignale badges replacing any mention of the Mondeo on which it's based. It also gains an ownership experience - including free car washes for life! - to befit the upscale positioning.
Under the bright spotlights above the show floor, the Nocciola metallic brown paint might not be the most photogenic, but will likely give the Vignale edition a more premium look when it hits European dealers and roads in 2015. Whether it'll be worth however much Ford asks for it, however, remains to be seen. Scroll down below for the official press release.