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Social media star Scott Monty leaves Ford

It seems weird to think that an automaker could have a social media star, but Ford does. Or at least it did. Scott Monty, its Global Digital Communications Manager, led the company's team for almost six years and forged a reputation as being one of the most talented people in corporate social media. But the guru recently announced that he would be leaving the automaker for an undisclosed job elsewhere.
"I just decided the time was right. I am going to take a little time with my family, and I am going to start on a new adventure pretty soon," said Monty in an interview with AdWeek. He also explained a little about his theory of how companies should use social media. In his opinion, it should be a chance to go beyond standard marketing and build a relationship with people. Businesses need to have a broad focus for its online message, and using just one service isn't enough to be successful.
Under his guidance, Ford expanded its Facebook presence significantly. According to AdWeek, it launched the 2010 Explorer on the popular site. Also, when the company wanted to investigate selling electric models, it initially gauged the public's reaction on Facebook and then advertised them there first. Monty has been a major supporter of Twitter as well to broaden the company's communication with the public.

Ford family keeps special voting rights

Ford Motor Company has a dual-class stock structure of Class A and Class B shares. The roughly three billion Class A shares are for the general public like you and me, while the roughly 71 million Class B shares are all owned by the Ford family. Each Class A share gets the shareholder one vote, each Class B share is worth 16 votes, the result being that Common Stock holders control about 60 percent of the company while the Ford family controls 40 percent even though it holds far fewer shares. The only way that could ever change would be if the Fords sell their Class B shares, but even so, Class B shares revert to Class A when sold outside the family, so they'd have to sell a whole bunch of them.
A contingent of Class A shareholders think the dual-class system is unfair, and for the past few years a vote's been held during the annual shareholders meeting to end it. It has failed every time, as it just did again during the meeting held this week. A smidge over 33 percent voted to end the dual system, outvoted by the 67 percent who are happy with the way Ford is going - unsurprising in view of a corporate turnaround that will be part of business-class curricula for years to come.
On the sidelines, Ford elected Ellen R. Marram to the post of independent director, the first woman to hold the job. The former Tropicana CEO and 20-year Ford board member replaces retiring board member Irvine Hockaday who helped bring Alan Mulally to the CEO position.

Ford EcoSport Storm concept swallows a Raptor in Sao Paulo

Ford rolled into the Sao Paulo Motor Show with some pretty cool crossovers in tow, the awesomest of all being the EcoSport Storm concept shown above, which draws its inspiration directly from the F-150 SVT Raptor. It packs a lower grille clearly derived from the now-famous muscle truck, as well as a Blue Storm paint job, black and silver trim, special graphics, lower body cladding and 215/75 R15 off-road tires. Don't go holding your breath for a supercharged V8, though; made locally in Brazil, India and Thailand, the tiny EcoSport is typically powered by a three- or four-cylinder engine.
The Storm isn't the only specially prepared Ecosport on show, however, joined as it is by another pair called Beauty and the Beast. Beauty is decked out in matte copper with a black roof, LED fog lamps, 18-inch wheels with low-profile tires and an interior complete with four individual bucket seats, leather upholstery and a full multimedia suite. The Beast, meanwhile, takes a sportier approach with a white pearl finish, blue and orange trim and three-bar grille. It also wears 18-inch wheels and LED fog lamps, but its interior swaps out its rear seats for a bike rack.
Joining the EcoSport show cars was an Edge crossover equipped with all the latest technologies and done up in bright red with three-bar grille, bulging hood, and an interior featuring 10-inch touchscreens and leather upholstery. Feel free to read more in the press release below.