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Car companies used to cook up sales with recipe books
Fri, 08 Aug 2014The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.
Former Ford CEO Alan Mulally lands on Google board
Wed, 16 Jul 2014Former Ford CEO Alan Mulally often referred to the Blue Oval as a technology company when he led the automaker. Now he'll be offering guidance to a different kind of technology firm: Google.
Mulally was appointed to Google's board of directors July 9, and late Tuesday, it was announced that he will serve on the company's audit committee. The veteran executive led Ford from September 2006 until he retired in June, succeeded by Mark Fields.
While Mulally will act as a board member - rather than in a managerial role - his presence adds credibility to Google's recently announced plans to produce an autonomous car. The ambitious program calls for 100 prototypes to begin testing later this summer. Production of the car is rumored to be in collaboration with a Detroit area performance company, Roush.
Ford blamed in drug mule lawsuit
Tue, 30 Jul 2013If a college student is caught smuggling drugs across the border, one might think the kid got what was coming to him. But when a Mexican student at the University of Texas in El Paso was caught by Border Patrol agents with duffel bags filled with marijuana in his trunk, the man used a classic excuse: He claimed they weren't his.
While a claim like that is almost unbelievable, Ricardo Magallanes, the student, is now suing Ford for handling its vehicles' key codes negligently enough to allow drug smugglers to break into his Ford Focus and stash the drugs, The Daily Caller reports. The twist here is that four other people who lived in Juarez and worked in El Paso were involved in the same type of scheme - allegedly unwittingly, just like Magallanes - and all the cars were Fords except one model from General Motors. FBI agents also found an employee at a Dallas Ford dealership that had accessed the key codes to all four of the cannabis-stuffed Fords.
While we all may not own Fords, the case still causes us slight paranoia. We'll definitely be checking our trunks before we cross any more international borders.