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Has the auto industry hit peak hybrid?

Hybrids are known for their great fuel economy and low emissions, but it looks like given current market conditions, only about three percent of new car consumers are willing to pay the premium for them. A new study from IHS/Polk finds that the hybrid market share among overall US auto sales are falling, despite more models with the technology on sale than ever before.
The study examined new car registrations in March from 2009 through 2014. In that time, the auto industry grew from 24 to 47 hybrid models available to consumers, but market share for the powertrain remained almost stagnant in that time. As of 2009, hybrids held 2.4 percent of the market; it fell slightly to 2.3 percent in 2010 and grew to 3.3 percent in 2013. However, 2014 showed a drop back to 3 percent. Overall hybrid sales have been growing since 2010, but they just aren't keeping up with the total auto market.
According to IHS/Polk, this isn't what you would expect to see. Usually, each new model in the market brings along with it a boost in sales. The growth in hybrid models 2009 to 2014 should have shown a larger increase in share for the segment.

New York Mets outfielder turns spring training into his personal car show

New York Mets outfielder Yoenis Cespedes is known for his wide range of talents. He can hit for power, average, has good speed, and is solid in the field. His car collection is equally versatile and diverse, and it's been on display this week at spring training. Every day has brought a different car, and it has his teammates and the media atwitter. Cespedes rolled up Wednesday to the Mets facility in Port St. Lucie in a Lamborghini Aventador. It's black with blue trim. Anthony DiComo with MLB.com tweeted this: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. ESPN's Darren Rovell tweeted the Lambo has a custom exhaust that cost $80,000 and shoots out flames. Of course, that's already old news. His Alfa Romeo showed up today, too. Apparently Mets infielder Wilmer Flores has been driving it. That's an ultra-rare 8C Competizione, brought to you by Robert Brender of SNY.TV. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The Italian delights are stunning, but his Tuesday arrival was arguably the craziest: a Polaris Slingshot. DiComo captured this. It's customized with gaudy wire wheels, red accents, and Cespedes' No. 52 on the hood. Subtle. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Only in this fleet would Monday's ride appear pedestrian. It was 'only' an F-250. It was raised on huge wheels, had a custom grille, and towered over that Maserati behind it. Jon Santucci of Scripps newspapers observed it. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. At this rate, we should probably skip Geneva and get credentialed for Mets spring training. Cespedes signed a three-year $75-million contract with the Mets in the off-season. He's also played for the Oakland Athletics, Boston Red Sox, and Detroit Tigers. Related Video: Image Credit: Getty Images Celebrities Design/Style Ford Lamborghini Performance baseball

Ford cuts production at 5 plants, has big backload of cars including Mustang

DETROIT — Ford said on Tuesday it plans to idle five North American vehicle assembly plants for a total of 10 weeks to reduce inventories of slow-selling models. The plants affected include three assembly plants in the United States and two in Mexico, the company said in a statement. The vehicle models include the Ford Fusion and Lincoln MKZ midsize sedans, the Ford Focus compact car, the Lincoln Continental and Ford Mustang, Ford Fiesta and the Ford Transit van. Ford said the Cuautitlan assembly plant that builds the Fiesta would be idled for three weeks. The Hermosillo, Mexico plant that builds the Fusion and MKZ and the Flat Rock, Michigan, factory that assembles Continentals and Mustangs will be idled for two weeks each. The Michigan Assembly plant that builds the Focus will be idled for one week, and the Kansas City assembly line that builds Transit vans will be down for two weeks. Ford did not give dates for the temporary shutdowns. The factories involved employ more than 15,000 people, according to Ford's website. The company did not say how many of those workers would face temporary layoffs. As of Sept. 1, Ford had 111 days' worth of unsold Mustangs, 87 days' supply of Fusions, and a 103 days' supply of Transit vans, according to Automotive News. Dealers had enough unsold Lincoln Continentals to last 162 days. Automakers aim for 65 to 70 days of inventory of most models. Ford and rival General Motors have wrestled most of this year to rein in high inventories of passenger cars as consumers have shifted to buying pickup trucks and sport utility vehicles. Production cuts slice into revenue, but also could help the automakers avoid deeper price cuts on vehicles they can sell. Reporting by Joe WhiteRelated Video: Image Credit: Reuters Plants/Manufacturing Ford Lincoln Convertible Coupe Minivan/Van Sedan ford transit inventory flat rock kansas city assembly plant hermosillo