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Has the auto industry hit peak hybrid?

Hybrids are known for their great fuel economy and low emissions, but it looks like given current market conditions, only about three percent of new car consumers are willing to pay the premium for them. A new study from IHS/Polk finds that the hybrid market share among overall US auto sales are falling, despite more models with the technology on sale than ever before.
The study examined new car registrations in March from 2009 through 2014. In that time, the auto industry grew from 24 to 47 hybrid models available to consumers, but market share for the powertrain remained almost stagnant in that time. As of 2009, hybrids held 2.4 percent of the market; it fell slightly to 2.3 percent in 2010 and grew to 3.3 percent in 2013. However, 2014 showed a drop back to 3 percent. Overall hybrid sales have been growing since 2010, but they just aren't keeping up with the total auto market.
According to IHS/Polk, this isn't what you would expect to see. Usually, each new model in the market brings along with it a boost in sales. The growth in hybrid models 2009 to 2014 should have shown a larger increase in share for the segment.

Nuclear-powered concept cars from the Atomic Age

In the 1950s and early 60s, the dawn of nuclear power was supposed to lead to a limitless consumer culture, a world of flying cars and autonomous kitchens all powered by clean energy. In Europe, it offered the then-limping continent a cheap, inexhaustible supply of power after years of rationing and infrastructure damage brought on by two World Wars.
The development of nuclear-powered submarines and ships during the 1940s and 50s led car designers to begin conceptualizing atomic vehicles. Fueled by a consistent reaction, these cars would theoretically produce no harmful byproducts and rarely need to refuel. Combining these vehicles with the new interstate system presented amazing potential for American mobility.
But the fantasy soon faded. There were just too many problems with the realities of nuclear power. For starters, the powerplant would be too small to attain a reaction unless the car contained weapons-grade atomic materials. Doing so would mean every fender-bender could result in a minor nuclear holocaust. Additionally, many of the designers assumed a lightweight shielding material or even forcefields would eventually be invented (they still haven't) to protect passengers from harmful radiation. Analyses of the atomic car concept at the time determined that a 50-ton lead barrier would be necessary to prevent exposure.

Ford, Samsung shack up to bring regen braking to non-hybrid models [w/video]

Ford must be desperate to get itself ready for the beach this summer because it is really trying to get into shape. Shortly after unveiling the Lightweight Concept that cut the weight of a Fusion down to that of a Fiesta, it's now the rest of the line's turn for improvement. The company is wrapping up a 10-year research project aimed at developing next-gen automotive batteries to improve efficiency.
Ford claims that 70 percent of its lineup will have stop/start tech by 2017. The key to this massive proliferation is its new dual-battery system that combines a lithium-ion battery with a lead-acid one and regenerative braking. The setup works by harvesting braking energy and converting it to electricity. When the vehicle stops, the engine shuts off, but the Li-ion battery has enough juice to keep the accessories running. The engine starts up again as drivers take their foot off the brake. The layout would mean less wasted gas while idling. It's already available on Ford hybrids and is somewhat similar to the i-Eloop capacitor-based system from Mazda.
The bigger challenge is tuning the regenerative braking right. While hybrid drivers may be a little more adventurous, when it comes to getting a hang of regen braking, conventional buyers might not be so open-minded. The systems have a tendency to be a little grabby at first and then taper off at very low speeds. Ford needs to make sure it's just right to avoid turning off buyers.