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Ford bumped by Amazon in best-perceived brand list

Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
For Ford, it's still an improvement from sixth place in the 2012 study, and, more importantly, it dominated other automakers in terms of brand perception with a clear advantage over Toyota, Honda, Chevy and Volkswagen. To determine how well - or not so well - a brand is perceived, YouGov uses a Buzz score that asks respondents whether they've "heard anything about the brand in the last two weeks, through advertising, news or word of mouth" and whether it was positive or negative. While it isn't clear how many respondents were included, YouGov does point out that Ford had a strong presence in social media, advertising and newsworthy toward the end of the year.
For more details about the study and the top companies, check out the press release posted below.

Hear the 2015 Mustang GT V8 roar for the first time

Our combined knowledge of the 2015 Ford Mustang continues to deepen, as spy shooters have begun to compile video and audio of the upcoming sixth-generation car.
Case in point is this latest series of video clips, which not only gives us a great vantage point of the Mustang in motion, but also allows us to hear the Ford V8 engine and exhaust. After perusing the aural delights of this short video, which, admittedly, doesn't catch the Mustang GT at full song, we can at least say that the throaty exhaust isn't disappointing.
Chances are good that the 2015 Mustang GT will debut with some version of the current (and excellent) Coyote 5.0-liter V8 engine, though we're unclear as to whether or not the motor has been massaged for its next-gen debut, or what may have been done to exhaust plumbing. At this point, we're just happy to hear the pony run. Scroll below to hear for yourself.

Ford ditching Microsoft in favor of BlackBerry QNX for next-gen Sync?

Ask the average consumer - at least, those who follow the goings-on in the automotive industry - which carmaker they'd most closely associate Microsoft, and the answer you'd most likely get would be Ford. The Blue Oval automaker, after all, was at the forefront of bringing Microsoft technology into cars with its pioneering Sync system, and, though reality didn't turn out as such, Ford's CEO was recently touted as a potential future head of the Redmond-based software giant. But that relationship, according to the latest reports, could be coming to an end.
Alan Mullaly kiboshed the idea of leaving Dearborn for Redmond, but more importantly Ford is tipped to be ditching Microsoft in developing its next-generation Sync system. In its place, Ford is expected to partner with BlackBerry's QNX division.
Now, before you go balking "BlackBerry?! But they're finished!" consider that QNX is (or at least was) an independent entity that Research In Motion (as BlackBerry's Ontario-based parent company was then known) just happened to have bought back in 2010. QNX provides control systems to everything from nuclear power plants and UAVs to automakers like Audi, BMW and Porsche.