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Ford to kick off F-150 campaign during College Football Playoff

The long-awaited inaugural College Football Playoff will feature the nation's best college teams, with the Oregon Ducks taking on the Florida State Seminoles, and Alabama Crimson Tide facing some team from Ohio. On top of that, though, it'll also see the launch of the very first advertising campaign for the 2015 Ford F-150. Viewers from across the country will see a trio of ads featuring the all-aluminum truck, with two half-minute spots and a full 60-second commercial, all voiced by Denis Leary, touting the F-150's feature set and towing capacity, but passing on mentioning the new truck's class-leading fuel economy. That, Automotive News reports, isn't a miscue by Ford. The company simply didn't have enough time between the EPA's fuel economy announcement and the 2014-2015 Bowl Season to prepare a spot. Expect plenty on the F-150's fuel efficiency in future spots. Interestingly, though, AN is reporting future F-150 advertising won't include a Super Bowl appearance. Ford has made the decision to focus its new truck ads on college football rather than during the NFL championship. "From our point of view, there's no bigger stage to debut the F-150 creative than the College Football Playoff," Keith Koeppen, Ford's US marketing communications boss, told AN. "It's so closely aligned with the passions of our customer." It's those passions that are pushing Ford to kick off its ad campaign for a new truck so much earlier. Speaking to AN, Doug Scott, Ford's truck marketing manager, said that the automaker typically doesn't begin ad campaigns until its dealers have at least a fifty-fifty mix of old and new models, but that it's pushing the 2015 F-150's ads to fit with the college football playoffs. While Ford's focus is on the two semifinal playoff games on New Year's Day and the National Championship Game on January 12, the ads will actually air for the first time on New Year's Eve, when the TCU Horned Frogs face off against the Ole Miss Rebels in the Peach Bowl. The three spots will also be shown during other bowl games, as well. Featured Gallery 2015 Ford F-150 2.7L EcoBoost at Davis Dam News Source: Automotive News - sub. req.Image Credit: Ford Marketing/Advertising Ford Truck ncaa

Join Autoblog editors for a full video tour of the 2019 Detroit Auto Show

The 2019 North American International Auto Show might have been a little more quiet than past years, but there were still some pretty major reveals, including the Toyota Supra, new Ford Explorer, Shelby GT500, Subaru WRX STI S209 and Kia Telluride. We also saw some lovely concepts like the Nissan IMs and Lexus LC Convertible. Senior Editor Alex Kierstein, Consumer Editor Jeremy Korzeniewski and Senior Green Editor John Beltz Snyder join me, Associate Editor Reese Counts — with Social Media Manager Michael Dylan Ferrara behind the camera — on a long walk through the show. We discuss cars, poke around the stands, dress a bloody wound and answer your questions in the Facebook comments. For more Detroit coverage, you can check out Autoblog's picks for the best in show, listen to our podcast or look at the best images from all the reveals. Finally, don't forget to watch Editor-in-Chief Greg Migliore hand over our 2019 Technology of the Year award. Related Video: Green Detroit Auto Show Acura Cadillac Chevrolet Ford GM Hyundai Infiniti Kia Lexus Nissan RAM Subaru Toyota Volkswagen Truck Convertible Coupe Crossover Hatchback Minivan/Van SUV Videos Sedan facebook 2019 detroit auto show live

Ford driving Alaskan maniac rams toddler-carrying SUV

A couple from Anchorage had a frightening traffic encounter when they were followed and repeatedly rammed by a stranger in a pickup truck. Grace Bernert, her boyfriend, and his two-year-old daughter were returning home from a trip to downtown Anchorage when they noticed a blue, 2001 Ford F-150 following closely behind them. "The guy was so close, we couldn't see his headlights," Bernert told KTVA. Bernert, who was riding shotgun, pulled out her phone to record the truck when it struck the rear end of their Acura SUV. That's when she called 911. Bernert's boyfriend tried to lose the F-150 in the Sullivan Arena parking lot, then drove to a local Ford dealer's parking lot where he drove through a maze of new Ford pickups in an attempt to shake their assailant. "We started doing circles around the brand new Fords because we thought the truck wouldn't be able to turn as fast as we would," said Bernert. "We were right, but the guy didn't care. He just kept hitting the new fords and backing up, coming after us." The truck continued to follow them, ramming the Acura again and again. Bernert estimates that F-150 driver struck their SUV between five and seven times, and hit numerous new trucks in the dealership parking lot. Eventually, they ducked into a nearby neighborhood where they managed to lose the F-150 and called 911. Bernert told KTVA that she believes they were targeted but doesn't know why. "The guy was either some random sick person who didn't care, or somebody who knew us and didn't care there was a kid in the car," she said. Anchorage Police arrived shortly after the couple escaped the F-150 and filed a report about the incident. They are currently investigating. Recent Video: