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Ford tops mid-year ranking of brands in the US

YouGov's mid-year Brand Index rankings of America's best perceived brands has been released, and Ford has found its way to the top. The Dearborn, Michigan based manufacturer beat out online shopping giant Amazon, The History Channel, and home improvement superstore Lowe's, to take the top spot.
Ford jumped from sixth overall in 2012 to first for 2013, but those that have been watching these rankings shouldn't be hugely surprised. Ford was rated the best perceived automotive manufacturer by the same organization last year. The Blue Oval's success on the overall brand rankings is made all the more impressive by the complete lack of other automakers on the list.
YouGov (that is, survey respondents) cited Ford's first quarter of 2013 business, which saw an increase in market share and the best earnings recorded in over 10 years. Successfully launching the Focus and Fusion (pictured) and keeping them fresh in the minds of consumers has also contributed to Ford's best overall score.

Uber releases fleet of self-driving vehicles to select few in Pittsburgh

Starting today, a select group of Uber users in Pittsburgh, PA will have the ability to request a self-driving vehicle. If a self-driving vehicle is in the area, Uber will send it, as well as a safety driver, to drive loyal customers to their destination. The announcement to give customers the opportunity to get a ride in one of Uber's self-driving vehicles comes roughly a year and a half after the company set up its Advanced Technologies Center in the city. On Tuesday, the company offered a few members of the press the opportunity to ride in one of the company's self-driving cars. The fleet, despite Uber's collaboration with Volvo, was comprised of 14 Ford Fusions equipped with a host of self-driving technology, reports TechCrunch. Uber is giving away free rides as a way to obtain real-world testing, which is crucial for self-driving technology. Recently, nuTonomoy beat Uber to the punch by launching the world's first autonomous taxis in Singapore. While the choice to release its self-driving cars in Pittsburgh mainly comes down to the fact that its ATC is located there, the city faces four seasons and its difficult streets that are comprised of bridges, railroad lines, and an irregular grid layout will prove to be a challenge for the autonomous cars. Since the self-driving vehicles are still being tested, the cars will come with two full-time Uber employees. One employee will loosely grasp the car's steering wheel, ready to take over if something goes awry, while the other will monitor the computer's software. As TechCrunch points out, Uber's autonomous vehicles drove in a similar manner to a regular driver. It obeyed traffic laws, mimicked a driver by coming to stops gently and at other times abruptly, as well as driving slightly into another lane to dodge a poorly-parked vehicle, reports TechCrunch. There's no word on whether regular Uber customers will get a ride in one of the company's Fusions or one of the Volvo's that its working on. Automakers and companies alike have been in a race to put autonomous vehicles on the road. Tesla recently updated its Autopilot system, Apple laid off dozens of employees to reboot its self-driving car project, and Google is working giving its autonomous vehicle the ability to detect emergency vehicles. While this is a large step for Uber, vehicles with autonomous capabilities still have a long way to go.

Ford announces first non-pursuit-rated police car ever

Ford announced its first non-pursuit-rated Police Interceptor ever, based on the Taurus, which employs the smaller 2.0-liter EcoBoost four-cylinder engine in place of similar pursuit-rated Police Interceptors powered by naturally aspirated 3.5-liter and 3.7-liter V6s and the top-spec 3.5-liter EcoBoost V6. Officially called the Special Service Police sedan, the car was commissioned at the request of law-enforcement agencies that desire a more fuel-efficient vehicle for detectives, administrators and campus police, who don't necessarily need pursuit-rated vehicles.
The 2.0-liter EcoBoost engine produces 240 horsepower and 270 pound-feet of torque, but more importantly, it allows the SSP sedan to achieve somewhere in the neighborhood of 22 miles per gallon city and 32 mpg highway, which are the civilian 2.0-liter Taurus' official EPA ratings. Ford estimates that the SSP sedan will get 20 mpg city, 30 mpg highway and 23 mpg combined, with the help of Active Grille Shutters that open to allow more cooling air through to the radiator, or close to optimize aerodynamics and fuel economy. Those numbers compare favorably to the discontinued Crown Victoria-based Interceptor's 14 mpg city and 21 mpg highway and the newer Taurus-based cars equipped with V6s, the most fuel efficient of which gets 18 mpg city and 26 mpg highway.
If it was driven 90,000 miles over the course of three years, a 2.0-liter SSP sedan would save law enforcement agencies $5,042.92 versus the Crown Vic, Ford estimates. The EPA is expected to post official fuel-economy numbers for the SSP sedan in December. Until then, read the press release below for more information.