2014 Ford Edge Limited on 2040-cars

Auto blog

Ex-GM VP LaNeve takes over Lincoln ad agency

Those of you that caught yesterday's op-ed about Lincoln will have heard already, but Mark LaNeve has taken the helm at Team Detroit. Once the North American vice president of sales, service and marketing for General Motors, LaNeve will now head up the agency that handles all of Ford advertising. LaNeve will also run the account for Lincoln. While at GM from 2001 to 2009, the exec oversaw ad campaigns like Cadillac's Breakthrough and sales initiatives like "Employee Pricing for Everyone."
He left in 2009 to join Allstate as chief marketing officer, oversaw the creation of the Mayhem ad spots and was moved into the role of VP of agency operations overseeing Allstate's 10,000 agents. He resigned from the insurer in February 2012 for personal reasons and joined Team Detroit in August 2012 as chief operating officer, in charge of satellite offices in New York and internationally. He replaces ex-CEO Cameron McNaughton, and will continue to hold the title of COO.
Lincoln is trying to get its 2013 back to rights after putting big dollar commercials for the 2013 MKZ on television then having production glitches preventing cars from getting to dealerships. With rumors of a relaunch in the works, it's no surprise LaNeve has been given the reins - and from here it looks like the brand is desperate for the kind of magic he's proved he can marshal. Perhaps he can start by calling a mulligan on the renaming exercise that gave us the hoary "Lincoln Motor Company" and go back to oh, say, "Lincoln." Then he can ask the product folks to get to work on the MKC concept...

From CrabWalks at dawn to post-testing sushi: An inside look at Autoblog’s Tech of the Year Award

TROY, Mich. — On a chilly fall morning, Senior Editor John Snyder rolled into a sleepy suburban park tucked away next to a cemetery a few miles north of Detroit. Driving diagonally — CrabWalking — in the GMC Hummer EV, he made quite the entrance as he maneuvered across the parking lot to the bemusement of Autoblog editors and a few curious park-goers up for their early morning runs.  Snyder got everyoneÂ’s attention, and as we evaluate the latest wave of technologies transforming the automotive industry, pizazz matters. We added "wow factor" to our criteria for the 2022 Autoblog Technology of the Year Award, in keeping with the times. The HummerÂ’s CrabWalk feature might have won, had wowness been the only criteria, but we also scored the technologies on significance and how well they work.  As it was, the Hummer finished a competitive second this year, behind FordÂ’s Onboard Scales and Smart Hitch, which make towing and hauling easier for modern truck owners. The Genesis GV60Â’s Biometrics was within striking distance in third place, bringing the facial recognition and fingerprint tech commonly used in phones to your car. For more on FordÂ’s win — its second straight Autoblog Technology of the Year Award — read Road Test Editor Zac PalmerÂ’s complete recap. Many have asked: Why do Tech of the Year? For Autoblog, itÂ’s been a point of pride for nearly a decade. In the early days it was a way to differentiate ourselves from print magazines, some of which have been giving out car of the year awards since the early days of the Cold War. With Tech of the Year, we seek to highlight the ways experiencing a vehicle is changing. It was true in 2013 and resonates even more as we head into 2023. Cars and transportation have changed more in the past decade than in arguably the previous four. At its most basic experience, driving a 1985 Buick LeSabre with a decent radio and comfy interior was not all that different from driving a 2005 Buick Lacrosse. Just a few years later, many cars had touchscreens, the internet and some means of driver assistance. Ford joins Tesla as the only two-time winner of Tech of the Year. The Blue Oval captured the award last year for its Pro Power Onboard generator. Tesla won in 2014 for its Supercharger network, and the Model S won in 2016, when we briefly gave out a “technology car” of the year award, in addition to honoring a particular feature.

Bacon-wrapped Ford Fiesta hams it up for International Bacon Day

This is a bacon-wrapped Ford Fiesta. It is a real thing, that a real, multi-billion-dollar company designed. And it isn't even April Fools' Day. Designed for International Bacon Day, which is also apparently a thing, the 2014 Fiesta is finished in Green Envy paint - we're told black paint, like the color of a skillet, made the car look camouflaged - and features 10 gigantic decals depicting strips of tender, cured bacon.
The design, which was approved by the CEO of Benton's Country Hams, Allan Benton, show off the depth of Ford's Custom Graphics program. Unbelievably, Ford will actually start offering bacon decals to everyday customers, including (and we can't believe we're writing this) dual bacon racing stripes which will no doubt have Carroll Shelby spinning and/or salivating in his grave, and a "side of bacon," which wraps a couple of strips over the rear wheels.
Benton, who Ford claims is the King of Bacon, had this to say: "This car just makes so much sense." The Fiesta's marketing manager, Liz Elser added, "It's just awesome to drive down the road in a piece of bacon."