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Report: GM struggling to market turbo technology

In the automotive realm, marketing can sometimes prove just as important as the actual product. Take, for instance, Ford's well regarded EcoBoost technology, which couples turbocharging with direct injection to produce more horsepower and reduce fuel consumption. Would it surprise you to hear that General Motors has had similar technology on the market for over three years?
It's true. GM's first turbocharged, direct injected powerplants hit the market for the 2007 model. The 2.0-liter Ecotec mills put down an impressive 260 horsepower and a matching 260 pound-feet of torque, and they were lauded by the press in the engine bays of the Pontiac Solstice, Saturn Sky, Chevrolet Cobalt SS and Chevrolet HHR SS. But few people outside a core group of enthusiasts actually remember this fact.
Says Uwe Grebe, executive director of GM's global advanced engineering, "We didn't have a badge and say, 'This is the most important thing we will put on all our brochures.'" Ford, however, did just that, and it's EcoBoost engines are right at the tips of all our tongues when we discuss today's most advanced powerplants. So, how does The General fix its mistake?

Toyota, Ford decide to end hybrid collaboration before it starts

Not all so-called Memorandum of Understanding pacts end in actual collaborations. For instance, after a two-year "feasibility study," Toyota and Ford have just announced that they will not be developing hybrid systems for use in light trucks and SUVs as previously planned, and the two automakers will instead continue to develop their own hybrid technology independently.
The would-be collaboration was first announced in August of 2011, and would have seen a rear-wheel-drive hybrid platform that would "improve the efficiency of trucks and SUVs while still allowing them to be driven in the way customers expect," according to our initial post on the topic.
Keep in mind that this announcement isn't to say we shouldn't expect hybrid pickups and SUVs from the two automakers, but that they probably aren't coming very soon - Ford says it will have a system "before the end of this decade" and we haven't heard much from Toyota on the hybrid truck front since the 2008 A-BAT Concept (pictured above) - and that they will not share any components between them (and they never have, for what it's worth).

Production of Shelby GT350 is coming to an end

One Autoblog staffer who drove the limited-edition Shelby GT350 wrote it probably was the best Mustang he'd driven, but, at some point, the fun had to come to an end: December 31 is the last day the GT350 will be available to order.
The GT350's option list has evolved much like it did for the original 1965-67 GT350. For 2011, the 45th Anniversary edition only came in coupe form and was painted white with blue stripes, just as with the 1965 car. The 2012 GT350 was offered as a coupe or convertible, and three colors were added to the option list, just like the 1966 model. For 2013, more colors and options were added in addition to equipment and styling updates, which resulted in Wilwood instead of Baer brakes. No major changes were made for the 2014 model. From the first car in 2011, customers have been able to choose between three different configurations for their 5.0-liter V8: naturally aspirated with 440 horsepower, supercharged with 525 hp (with warranty) or supercharged with 624 hp (without warranty).
"When we unveiled this latest version of the Shelby GT350, we promised it would be built for a limited time to preserve its collectability and value," states John Luft, president of Shelby American. He may have a point, because the original GT350, which also had a limited production run, is among the most valuable muscle cars in the world.