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Production Ford Escort heading for Beijing

Ford's long-dormant Escort nameplate returned affixed to a sedan concept at last year's Shanghai Motor Show. While not exactly a beauty, it showed a clean, straightforward take on Ford's current styling. The Blue Oval said at the time that it wanted to create a model that was stylish "but not one that is arrogant or pretentious." Job done. A year later, it looks like the minimalist vehicle might make its production debut at the Beijing Motor Show.
Autocar claims that the streetgoing version has been confirmed to it for the upcoming show, but so far, Ford isn't saying. If unveiled, the Escort is likely to be produced locally for the Chinese market with a domestic partner. Powertrain details remain a secret, but it seems highly likely that any production model would use a small three- or four-cylinder engine and front-wheel drive. Sales in other major world markets like ours are unlikely, but a test car was recently spotted in Europe.
Autoblog contacted Ford for confirmation, but the automaker demurred, with a spokesperson saying only, "At the moment, we are not confirming any vehicles planned for the show." It looks like we will have to wait to know for sure.

Ford bumped by Amazon in best-perceived brand list

Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
For Ford, it's still an improvement from sixth place in the 2012 study, and, more importantly, it dominated other automakers in terms of brand perception with a clear advantage over Toyota, Honda, Chevy and Volkswagen. To determine how well - or not so well - a brand is perceived, YouGov uses a Buzz score that asks respondents whether they've "heard anything about the brand in the last two weeks, through advertising, news or word of mouth" and whether it was positive or negative. While it isn't clear how many respondents were included, YouGov does point out that Ford had a strong presence in social media, advertising and newsworthy toward the end of the year.
For more details about the study and the top companies, check out the press release posted below.

Ford Escort is ready to focus on the Chinese market

Ford officially revived the Escort name in China, showing of the new, four-door compact at the Beijing Motor Show. Painted in a stylish brown-bronze, the new sedan wears a number of global Ford styling cues while sharing its platform with the Ford Focus.
Power for the new model comes from a 1.5-liter four-cylinder, although Ford doesn't specify just how much power is on offer, simply saying that the fuel economy of the new mill will be "outstanding." It's unclear what transmission will be distributing the engine's power, although based on the images we've seen, the Escort will definitely offer a two-pedal setup.
The layout of the cabin is fairly clean, although as we mentioned in our initial post on the new Escort, it's a decidedly sparser environment than we've grown use to in US-spec Fords of late. If anything, it's like a weird blend of current Ford switchgear with an overall look that reminds us of older Ford layouts. Still, it looks like a comfortable way of moving five people about without too much fuss. There's ample space both front and rear, and a rather spacious trunk.