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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

The 2015 Ford Mustang is not so mellow in yellow

When we first saw the 2015 Ford Mustang, much was made of its new, more expressive color palette, which includes the return of both yellow and orange in addition to a new grayish shade, Guard. At that time, we didn't have anything to look at but a few small scale models painted in the new colors - the only Mustangs on display were in Race Red.
For its auto show debut here at in the Motor City, Ford has trotted out a couple of as-yet-unseen shades, including the striking Triple Yellow shown above. The new shade marks a return to a paint color that enthusiasts have been clamoring for, and we must say, it looks excellent under the lights of Cobo Hall.
Stat wise, there are still a number of questions we have about the redesigned Mustang. None of the three engines have had official power figures published. The same goes for pricing information, although if any loose-lipped execs let something slip in Detroit, we'll be sure to let you know. Until then, have a look at the new Triple Yellow Mustang on display at the 2014 Detroit Auto Show.

Jay Leno is far beyond driven in his 1971 Pantera

Perhaps it's fitting that the band Pantera is known for its heavy metal music, because the DeTomaso Pantera is the automotive equivalent of a metal album. It's short, aggressive and makes a mean sound. It doesn't mess around either, with a Ford 351-cubic-inch (5.75-liter) V8 sending mountains of torque to the rear wheels. This week, Jay Leno takes us on a detailed tour of his '71 to show why it rocks.
There's a regular format to Jay Leno's Garage. It starts with Jay and maybe a guest taking a look at the car and talking about its history, and then they take it out on the open road. However, this video is practically a Pantera buyer's guide. Jay is adamant from the start that the last thing anyone should own is a stock example. To remedy this, he and his guest, the editor of the Pantera Club magazine, take viewers to school about some of the ways to turn them into even better performance machines.
No matter what you do to it, though, the Pantera requires that the driver adapt to it, not the other way around. For example, Jay isn't a big guy by most standards, but he has to cram himself into the cockpit with his shoes off and shirt partially unbuttoned just to go for a drive. Still, once out on the road, it all makes sense with that rumbling V8 and those Italian supercar looks. Scroll down to watch and learn a lot more about this uncompromising '70s performance car.