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Autoblog Podcast #317

Mitsubishi Mirage, Toyota thinks of beefing up US production, Marchionne on Alfa, Dart and minivans, Ford Atlas concept, Honda Gear concept
Episode #317 of the Autoblog Podcast is here, and this week, Dan Roth, Jeff Ross and Michael Harley bookend the other podcast topics with a pair from the Montreal Auto Show, the Mitsubishi Mirage and Honda Gear concept, and in between we talk about Toyota building all its US-market cars stateside, Hyundai building a Nurburgring test facility, Sergio Marchionne's latest words about Alfa Romeo, Dodge Dart powertrains and the future of Chrysler vans. Some chatter about the Ford Atlas concept finishes up the meat of the 'cast and then we wrap with your questions. For those of you who hung with us live on our UStream channel, thanks for taking the time. Keep reading for our Q&A module for you to scroll through and follow along, too. Thanks for listening!
Autoblog Podcast #317:

Has the auto industry hit peak hybrid?

Hybrids are known for their great fuel economy and low emissions, but it looks like given current market conditions, only about three percent of new car consumers are willing to pay the premium for them. A new study from IHS/Polk finds that the hybrid market share among overall US auto sales are falling, despite more models with the technology on sale than ever before.
The study examined new car registrations in March from 2009 through 2014. In that time, the auto industry grew from 24 to 47 hybrid models available to consumers, but market share for the powertrain remained almost stagnant in that time. As of 2009, hybrids held 2.4 percent of the market; it fell slightly to 2.3 percent in 2010 and grew to 3.3 percent in 2013. However, 2014 showed a drop back to 3 percent. Overall hybrid sales have been growing since 2010, but they just aren't keeping up with the total auto market.
According to IHS/Polk, this isn't what you would expect to see. Usually, each new model in the market brings along with it a boost in sales. The growth in hybrid models 2009 to 2014 should have shown a larger increase in share for the segment.

Who would win in a race if the Super Bowl teams were cars?

Until the last down is played this Sunday, we will have the annoyance pleasure of listening to analysts bicker between who will win the Super Bowl, not unlike automotive analysts who do the same thing with cars. If I had a dollar for every conversation about what car would win against another on a specific track, I wouldn't be buying the raw avocados this year for my guacamole. Instead I would be purchasing organic avocados and have the guacamole served in a Ferrari-themed bowl. Yes, those exist. Even so, we still watch year after year knowing full well that the pre-game analysis typically adds up to less than what is left over in the chip bowl after the last guest leaves. Let's take a different approach to analysis this year, let's compare these teams to their vehicle equivalent to decide who would win in a fair race. How do you determine a fair race? When I think of a fair race I think of the Nurburgring. A track that is 12.9 miles, has 1,000 feet of elevation change, and is famously nicknamed The Green Hell by famed driver Jackie Stewart. Although your Supra may beat The Flash himself in a straight line, chances are once you push it to the limits on a 12.9-mile track your brakes will smell like a bonfire and your suspension will have gone into cardiac arrest twice. So if we're racing The 'Ring, what are we driving? To best answer that question we must determine what characteristics define these teams. Not being someone who knows more about my fantasy league than my significant other, I can only go off what I have heard from "experts." The Panthers are honestly known for Cam Newton. Cam is a versatile, fast, brash, and fairly young quarterback. He apologizes for nothing and has Ali-like confidence that shows in his choice of Liberace-type attire. Although he looks to be the favorite, he hasn't yet won a Super Bowl and the team's second-half performances are less than climatic. In racing terms, he has won a lot but no one has seen him race in the dark at the 24 Hours of Le Mans. The Panthers have a ton of acceleration, a brand new chassis, and a driver who is hungry for that first big win. On the other side of the track are the Broncos. It seems as though the Broncos are known for two things, a nostalgic quarterback and a defense that could strike fear into a Honey Badger. If the Broncos were just one component of a vehicle they would be the brakes, and these brakes are outfitted for a locomotive.