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Winnebago re-introduces classic Brave RV [w/video]

Winnebago is saying 'Let's do the time warp again,' using its new Brave RV to do it – have a look at the first Winnebago RV from 1966 and you'll know exactly where this one comes from. The modern version of this swinging sixties motorhome is accurate from its size, either 26- or 27-foot version, to its trademark eyebrow above the front windshield. The foldaway bunk above the front seats that necessitated the eyebrow design has been updated, and is now a power bed that descends from the ceiling. It is among a set of standard features that also includes a 19-foot motorized awning, leveling jacks at all four corners, heated mirrors, LED ceiling lights, two available floorplans and detailing like a workstation for the front passenger, a sliding dash cluster and and a waterfall countertop in the kitchen with built-in extensions. The Brave sits on a Ford F53 chassis complete with its Triton V10 engine and five-speed automatic transmission. No word yet on any potential diesel alternatives. Naturally, that 1966 price of $4,000 will also come in for an update, but the company hasn't yet revealed it. The good folks from Winnebago will be happy to take you on a thorough personal tour of the Brave in the video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Winnebago via YouTubeTip: John Auto News Ford Truck Special and Limited Editions Videos motorhome recreational vehicles winnebago

Ford Q1 profits dragged down by warranty costs

General Motors isn't the only Detroit automaker posting falling profits in the first quarter. Ford just released its Q1 2014 financial data, and it reported a net income of $989 million, down $622 million from Q1 2013. The drop is partially blamed on higher warranty and recall expenses than the company had anticipated.
Financially, Ford suffered a rough quarter almost across the board. Its pre-tax profit of $1.4 billion was also down $765 million from a year ago. Things were even worse in the North American market where operating profit fell significantly to $1.5 billion, down from $2.392 billion in Q1 2013. However, its global revenue ticked up slightly to $35.9 billion, from $35.6 billion in this period in 2013.
Ford admitted that it spent about $900 million on expenses that it hadn't planned for during this quarter. According to Reuters, the company paid about $400 million in additional warranty and recall costs in North America. The automaker didn't explain why the costs were so much higher than expected. However, in the last three months, Ford has had several recalls, including on the 2001-2004 Escape for rust, Explorer for its steering, Edge for its fuel line and others.

Ex-GM VP LaNeve takes over Lincoln ad agency

Those of you that caught yesterday's op-ed about Lincoln will have heard already, but Mark LaNeve has taken the helm at Team Detroit. Once the North American vice president of sales, service and marketing for General Motors, LaNeve will now head up the agency that handles all of Ford advertising. LaNeve will also run the account for Lincoln. While at GM from 2001 to 2009, the exec oversaw ad campaigns like Cadillac's Breakthrough and sales initiatives like "Employee Pricing for Everyone."
He left in 2009 to join Allstate as chief marketing officer, oversaw the creation of the Mayhem ad spots and was moved into the role of VP of agency operations overseeing Allstate's 10,000 agents. He resigned from the insurer in February 2012 for personal reasons and joined Team Detroit in August 2012 as chief operating officer, in charge of satellite offices in New York and internationally. He replaces ex-CEO Cameron McNaughton, and will continue to hold the title of COO.
Lincoln is trying to get its 2013 back to rights after putting big dollar commercials for the 2013 MKZ on television then having production glitches preventing cars from getting to dealerships. With rumors of a relaunch in the works, it's no surprise LaNeve has been given the reins - and from here it looks like the brand is desperate for the kind of magic he's proved he can marshal. Perhaps he can start by calling a mulligan on the renaming exercise that gave us the hoary "Lincoln Motor Company" and go back to oh, say, "Lincoln." Then he can ask the product folks to get to work on the MKC concept...