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Ford going bonkers at SEMA with 57 showcars

Ford always shows up in force at the SEMA Show, but this year's tally of 57 custom-tuned cars, trucks and vans is more than we can ever recall the Blue Oval bringing. Ford will introduce 28 of its project vehicles in its "Dreamcase" ahead of next month's show. The first batch of eight you'll find here with the remaining vehicles trickling into public view over the next couple of weeks.
This first group of cars includes a Fiesta, four Fiesta ST hatchbacks and a trio of Mustang show cars styled and tuned to varying degrees all by different aftermarket companies. Tanner Foust, Nitto Tire, 3dCarbon and Ice Nine Group are some of the more familiar names affixed to these cars. Our favorite so far is the Hollywood Hot Rods Mustang convertible (shown above) with its removable aluminum top and methanol-injected, 750-horsepower 5.0-liter V8.
Scroll down for all the details on these Fiestas and Mustangs, and stay tuned for more info on Ford's SEMA line, which will include custom versions of the Focus ST, Fusion, Transit Connect, F-150 and Super Duty.

2013 Shelby GT350

Shelby is a name as synonymous with the Ford Mustang as marshmallows are with campfires. But unlike the short-lived sugary confection that is prepared on a stick, the late Carroll Shelby's name on the placard means added performance and exclusivity. Launched in 1965, the automaker's celebrated early cars were in production for a limited run - today, a mint concours-quality 1965 Shelby GT350 can sell for upwards of $350,000.
To coincide with the 45th anniversary of the original Shelby GT350, Shelby American reintroduced the GT350 in 2011. Like the original, it was only offered in white with blue stripes. Customers were offered a choice between naturally aspirated (440 horsepower) and two levels of supercharging (525 horsepower with a warranty or 624 horsepower without). The manufacturer calls the GT350 a "post-title" package, a term that means it starts out life as a stock Mustang and is modified outside Ford's factory (this is in contrast to the Shelby GT500, which is a standard Ford production car).
As the GT350 enters its third year, Shelby has made several changes. Mechanically, Wilwood brakes replace Baer units and Recaro seats and a tinted glass roof are on the options list. Cosmetically, the vehicle is now offered in most of the Blue Oval's factory colors, new multispoke wheels are available in Satin Black or Bright Silver Metallic finish, and customers can choose between Satin Black, Silver or Gloss White stripes (or Azure Blue Metallic on Performance White or Ingot Silver). Aesthetically, the look of the car has also changed somewhat - keen eyes will note that it actually appears more 'stock' than it did last year.

Ford C-Max Commercial Brings Cadillac 'Poolside' Ad Down To Earth

If we had tried to predict the first video response to the controversial Poolside video for the Cadillac ELR, we would not have thought it would center on compost. But, hey, it's always nice to be reminded that the real world is sometimes better than fiction. Instead of the chic swagger of 'Poolside,' 'Anything Is Possible' is all about getting dirty. The new short in question is called Upside: Anything Is Possible and it promotes two things: Detroit Dirt and the Ford C-Max Energi. As in the ELR ad, Ford's plug-in C-Max only makes an appearance at the tail end of the spot, but instead of the chic swagger of Poolside, Anything Is Possible is all about getting dirty. The ad stars Pashon Murray, co-founder of Detroit Dirt, which takes natural waste from around Detroit, composts it into soil and then spreads that around "forgotten parcels" of Detroit to create urban farms. Detroit Dirt gets its bio-waste from a lot of sources, including the Detroit Zoological Society (all that herbivore manure has to go somewhere), Ford and General Motors, but this particular ad was the idea of Ford's PR agency, Team Detroit. It was a frenetic shoot, filmed with an LA-based director right after a big winter storm blew through Detroit, and Murray couldn't be happier with the result. "This was Ford Motor Company pushing my story, letting me tell the story that I believe in," Murray tells AutoblogGreen. "I get to help push this car and I get to tell my story." She says that the Team Detroit and Ford had to agree on the message, "from my understanding, [YouTube] is where they wanted to start, not where they wanted to finish." The ad is already getting a positive response on Twitter, so we won't be surprised if it shows up in more places soon. "It's not saying Ford is better than GM. It's telling the story of a black woman who's working hard in Detroit." As Detroit Dirt has off-screen support from both GM and Ford, it's unsurprising to hear Murray say that the video "is not a rivalry thing." She notes that the ad agency Team Detroit came to her and offered to tell the Detroit Dirt story using the framework of the GM ad. "It's a parody on this commercial, but it's not saying Ford is better than GM," she said. "It's telling the story of a black woman who's working hard in Detroit." What is that story? It's about urban farming, recovery and recycling. Murray tells us that for the last seven or eight years, she's been dedicated to sustainability.