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Ford profiles surprisingly affluent Focus ST buyers

It comes as no surprise when Ford says that 32-percent of Focus ST buyers are under 35, but we weren't expecting this: the average annual salary of Focus ST buyers is $127,000. Twenty-two percent of non-ST Focus buyers are under 35, while their average annual salary is $67,000.
We like the Focus ST because it has 252 horsepower, is genuinely fun to drive and offers great value for performance-minded car enthusiasts; facts that are not lost on customers, it seems. Ford says that the Focus ST has the highest percentage of conquest sales for a non-hybrid model it sells, and that the top-four trade-ins are from Honda, Chevrolet, Mazda and Toyota. Demand for the hot Focus is strongest in Los Angeles, Detroit, Houston and Orlando.
"[The Focus ST is] having this kind of halo effect for other vehicles we'd hoped for when we invested in the ST brand," says John Felice, vice president of US marketing, sales and service, because it's helping to boost sales of other Ford vehicles.

Ford will probably never offer two RS models at the same time

Autocar has some sour news for fans of go-fast Ford products. According to Roelant de Waard, Ford's president of marketing in Europe, the automaker will probably never offer more than one RS performance model for sale at the same time. That statement runs contrary earlier rumblings that suggested Ford would launch its next-generation Focus RS in 2015 and follow the hatch with a spate of other vehicles with an RS badge. But de Waard has made it clear that Ford of Europe is now focused on squarely on the next Mustang, even though there may be more RS models on the way eventually.
"What is clear is that the RS shouldn't be a series, or a car badge that we have in our portfolio all the time. It is an extreme car - something more than ST," he said.
That philosophy makes plenty of sense. We loved the old Focus RS - shown above in RS500 trim - because it was generally bonkers and plenty exclusive. Diluting either aspect is sure to end in disappointment for everyone involved.

Hear the 2015 Mustang GT V8 roar for the first time

Our combined knowledge of the 2015 Ford Mustang continues to deepen, as spy shooters have begun to compile video and audio of the upcoming sixth-generation car.
Case in point is this latest series of video clips, which not only gives us a great vantage point of the Mustang in motion, but also allows us to hear the Ford V8 engine and exhaust. After perusing the aural delights of this short video, which, admittedly, doesn't catch the Mustang GT at full song, we can at least say that the throaty exhaust isn't disappointing.
Chances are good that the 2015 Mustang GT will debut with some version of the current (and excellent) Coyote 5.0-liter V8 engine, though we're unclear as to whether or not the motor has been massaged for its next-gen debut, or what may have been done to exhaust plumbing. At this point, we're just happy to hear the pony run. Scroll below to hear for yourself.