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Ford C-Max spot aimed squarely at Cadillac ELR 'Poolside' hubris [UPDATE]

If we had tried to predict the first video response to the controversial Poolside video for the Cadillac ELR, we would not have thought it would center on compost. But, hey, it's always nice to be reminded that the real world is sometimes better than fiction. Instead of the chic swagger of 'Poolside,' 'Anything Is Possible' is all about getting dirty. The new short in question is called Upside: Anything Is Possible and it promotes two things: Detroit Dirt and the Ford C-Max Energi. As in the ELR ad, Ford's plug-in C-Max only makes an appearance at the tail end of the spot, but instead of the chic swagger of Poolside, Anything Is Possible is all about getting dirty. The ad stars Pashon Murray, co-founder of Detroit Dirt, which takes natural waste from around Detroit, composts it into soil and then spreads that around "forgotten parcels" of Detroit to create urban farms. Detroit Dirt gets its bio-waste from a lot of sources, including the Detroit Zoological Society (all that herbivore manure has to go somewhere), Ford and General Motors, but this particular ad was the idea of Ford's PR agency, Team Detroit. It was a frenetic shoot, filmed with an LA-based director right after a big winter storm blew through Detroit, and Murray couldn't be happier with the result. "This was Ford Motor Company pushing my story, letting me tell the story that I believe in," Murray tells AutoblogGreen. "I get to help push this car and I get to tell my story." She says that the Team Detroit and Ford had to agree on the message, "from my understanding, [YouTube] is where they wanted to start, not where they wanted to finish." The ad is already getting a positive response on Twitter, so we won't be surprised if it shows up in more places soon. "It's not saying Ford is better than GM. It's telling the story of a black woman who's working hard in Detroit." As Detroit Dirt has off-screen support from both GM and Ford, it's unsurprising to hear Murray say that the video "is not a rivalry thing." She notes that the ad agency Team Detroit came to her and offered to tell the Detroit Dirt story using the framework of the GM ad. "It's a parody on this commercial, but it's not saying Ford is better than GM," she said. "It's telling the story of a black woman who's working hard in Detroit." What is that story? It's about urban farming, recovery and recycling. Murray tells us that for the last seven or eight years, she's been dedicated to sustainability.

Ford won't be releasing GT500 lap times for the 'Ring, or any other car

Trucks have towing capacity, EVs have driving range and performance cars have Nürburgring lap times. What do all three have in common? They should all be taken with a grain of salt. Currently, there is no sanctioned way to record lap times or verify production-spec cars - a lesson we recently learned with the 2015 Nissan GT-R Nismo - and until there is a way to do so (and there probably never will be), we'll never officially know the actual time it took for Ford to lap the 'Ring with its ultra-powerful Shelby GT500.
After posting a Ford-made video of a 2013 GT500 running around the 'Ring, the guys over at SVTPerformance.com (an enthusiasts forum not affiliated with Ford or SVT) wanted more answers. They got in touch with Ford's Global Performance Vehicle Chief Engineer Jamal Hameedi, who said until there is a way to verify the times and inspect the cars, Ford will not get involved with lap-time wars. In the email, Hameedi pointed out that the 'Ring is a useful tool in that it allows a wide spectrum of track conditions, but until there is a governed way to record times, there is no way to accurately compare cars head-to-head.
And as much as some may not like it, Hameedi speaks the truth. It really isn't possible to compare times from one car to another, unless those cars were lapping the same track at the same time with the same driver. Not that any of this means there won't be continuous wars by fans and manufacturers alike... in other words, feel free to voice your opinions in the Comments below.

Ford EcoBoost V6 hits the dyno before hitting the track

Ford Racing just unveiled the Riley Daytona Prototype that will make its racing in the United SportsCar Racing Championship Rolex 24 at Daytona in January, and now it has released a video showing development of twin-turbo 3.5-liter EcoBoost V6 that powers the car. Using the same block and heads that can be found on a production Ford Taurus SHO, this new racecar benefits from the collaboration between Ford Racing and Ford powertrain engineers.
While we still don't know what kind of power this engine is putting out, it has definitely gotten a workout at Ford's 17G dyno. This area deep within Ford allows the automaker's racing program to work hand-in-hand with production engine programs, which can be a benefit to racing operations and production cars alike. Scroll down to hear a few people from Ford talk about the crosspollination between its racing and engine teams and watch the EcoBoost get red hot on the dyno.