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Deep discounts — $12K, $13K, $16K — are fueling a pickup price war

Heavy discounts of up to $16,000 per vehicle are fueling a "truck war" among full-size pickups sold in the United States by the Detroit Three, a Reuters analysis shows. Strong U.S. sales this year of the highly profitable big trucks have helped offset lagging passenger car sales. But it is not clear how much of the truck demand is linked directly to ample factory incentives and dealer discounts, or how far sales might decline without those subsidies. A Reuters survey of Ford, General Motors Co's Chevrolet and Fiat Chrysler Automobiles's Ram truck dealers across the United States indicates stores are offering deep discounts the country's bestselling full-size pickup trucks. "The walls are not crashing down on full-size trucks," said Sam Fiorani, vice president of global vehicle forecasting at AutoForecast Solutions in Chester Springs, Pennsylvania. Detroit-based automakers want to keep cranking out their high-margin trucks, he added, and "giving up a little of the profit is the cheapest way to do it." Stores are offering discounts of up to $12,000 on the 2018 Ford F-150, which remains the best-selling vehicle in the country, recording more than 80,000 sales in May. Discounts run up to $13,000 on the 2018 Chevrolet Silverado and as high as $16,000 on the Ram 1500. Average transaction prices for full-size pick-ups range from around $42,000 to $45,000, industry analysts and automakers say. All three companies are spending furiously - GM and Fiat Chrysler to help sell off carryover 2018 trucks to prepare for redesigned 2019 models, and Ford to sustain its long-held sales crown. A supplier fire that temporarily shut down production of the F-150 last month "changed the game," said Jeff Schuster, senior vice president of forecasting at LMC Automotive in Troy, Michigan said. The supply halt nudged Ford's crosstown rivals "to ratchet up incentives on the current models to go after weakness at Ford," he said. Deals advertised on the companies' official websites range from rebates and low-interest loans to ultra-cheap lease rates, but they are not telling the whole story. Ford, for instance, advertises a $2,000 rebate and a $500 financing credit on sales of certain F-150 models. But James Collins Ford in Louisville, Kentucky, is offering discounts of up to $12,215 on the 2018 F-150 XLT SuperCrew 4x4. The price cuts are even steeper at a number of GM and Fiat Chrysler dealers. Quirk Chevrolet is selling the 2018 Silverado 1500 Double Cab at $13,000 off sticker.

Ford builds one-off 50th anniversary Mustang Convertible for charity

At the New York Auto Show this year, Ford revealed a special-edition Mustang to honor the iconic pony car's 50th anniversary. Only 1,964 highly symbolic examples will be made, all of them fixed-roof coupes. But the Blue Oval automaker has just announced that it's also building a single 50 Years edition convertible that it will raffled off for charity.
The first production example of the new Mustang Convertible to roll off the line this fall, this one-off will pack many of the features on the 50 Years coupe, including its white paintjob, chrome trim, aluminum dashboard, two-tone upholstery, contrast stitching, special 19-inch wheels and special-edition badging throughout.
This unique cabrio will also be fitted with a special performance pack including Pirelli PZero rubber, Brembo brakes and a limited-slip differential to help get the 420 horsepower and 390 pound-feet of torque from the 5.0-liter V8 through the six-speed manual transmission and down to the road. It'll also feature a serial plaque with the number 0001 of 0001 and chairman Bill Ford's signature.

Ford Mustang 50th anniversary edition brings in $170k

Just the other day, we reported on the first Dodge Challenger SRT Hellcat selling for a whopping $825,000 at auction. But impressive as that sum was, the Challenger wasn't the only sought-after modern muscle car to cross the Barrett-Jackson auction block in Las Vegas this past weekend. So did this rare Ford Mustang.
The last of 1,964 special-edition 50 Years Limited Edition pony cars sold for a princely $170,000, with proceeds benefiting the Edith and Benson Ford Heart & Vascular Institute, a branch of the Henry Ford Health System.
The pony car in question is based on the 2015 Ford Mustang GT and upgrades with a performance package and nearly every option on the book, along with a unique appearance package to set it apart in celebration of the Mustang's 50th anniversary. It's available in two exclusive shades - Wimbledon white or Kona blue - with either a manual or automatic transmission. Only 1,964 highly symbolic examples were to be built, and this was the last of them.