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Consumer Reports says Toyota, Ford, Honda and Chevy are big winners in brand perception survey

According to Consumer Reports, the automotive brands that stand out in the minds of car buyers are, in order: Toyota, Ford, Honda and Chevrolet. This news comes after the magazine polled its readers, asking them to take into account vehicle quality, safety, performance, value, fuel economy, design/style, and technology/innovation - which are the factors that car shoppers are most influenced by.
It's important to note that this award is only about perception. In other words, it's perceived quality, not actual quality. "Often, perception can be a trailing indicator, reflecting years of good or bad performance in a category, and it can also be influenced by headlines in the media," said Jeff Bartlett, Consumer Reports deputy automotive editor.
The brand that made the biggest jump in perception amongst Consumer Reports readers is Tesla, which posted an impressive 47-point gain to finish in fifth place. Subaru is also notable for finishing in the top 10, despite being one of the smaller manufacturers doing business in the US. Scroll down below for all the details from Consumer Reports, if you're so inclined.

Mulally wanted to kill Lincoln as late as last year, Fields vows to turn it around

Lincoln fans might want to give incoming Ford CEO Mark Fields a pat on the back for having a hand in saving the brand from the chopping block last year. He's among the people spearheading the rejuvenation of the division away from its stodgy image to appeal to younger customers.
According to two unnamed sources speaking to Bloomberg, CEO Alan Mulally was ready to kill Lincoln last year. Following the slow production ramp-up of the MKZ combined a with a costly ad campaign, Mulally was frustrated and openly suggested dropping the brand. However, Fields and Jim Farley, Ford's marketing boss, convinced the CEO that the brand was worth saving. They also created a plan to prevent similar problems for new models in the future.
It seems that one part of the strategy may involve waiting until new models are at dealers before starting a big ad campaign for them. Lincoln global director, Matt VanDyke, recently told Autoblog that the division is holding off on a full marketing push behind the new MKC crossover to prevent the supply problems that plagued the MKZ last year. Its big offensive begins in the fall when the CUVs are at all of the dealers and consumers are at home watching more TV. VanDyke also told Bloomberg that Fields, Farley and Joe Hinrichs, Ford president of the Americas, have more direct oversight over new product launches now.

Chris Harris pits Fiesta ST against Mercedes G63 AMG in 0-60 battle... sort of

Vehicle performance tests are serious business, with reputations made or broken by things like braking distance, top speed, and lateral g-forces. King of the metrics, though, is the 0-60 run, which for unknown reasons has become the benchmark for what truly makes a car a performance machine.
Now, Chris Harris from Drive has turned the whole idea behind the sprint to 60 on its ear. Taking a new Ford Fiesta ST, Harris asks a simple question: would the ST be quicker to 60 on its own, or on a trailer being towed by a Mercedes-Benz G63 AMG?
It's a fair question, really. The Fiesta Harris tested hit 60 in 7.2 seconds on a slightly uphill section of runway. It should be noted that Harris quotes his ST at 182 horsepower, which is about 15 ponies less than what we're getting in the US, so these numbers might not hold up all that well against an American model. The G63 AMG, meanwhile, is a 536-horsepower monster, powered by a twin-turbo V8 that, able to propel the big SUV to 60 mph in just 5.2 seconds without towing a Fiesta.