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Truckmakers squabbling over who can sell Jimmy Fallon a pickup

Snagging a celebrity endorsement is a big deal for automakers, as evidenced by the recent efforts of the Detroit Three to try and woo The Tonight Show's newest host, Jimmy Fallon, into one of their trucks.
After announcing during Wednesday night's show that he was in the market for a pickup truck, Fallon set off a firestorm of efforts on Twitter, with both Ford and Chevrolet petitioning the funnyman to test out a truck. According to Ad Age, Ford recommended the King Ranch edition of its next-generation F-150 while the show was still airing. Chevy, meanwhile, waited until the next morning to pitch a Silverado to Fallon.
The winner of this social media feeding frenzy, though, was Ram. Promoting a variation of its "Guts, Glory, Ram" tagline, the Auburn Hills-based manufacturer created the hashtag #GUTSGLORYFallon. It even went so far as to park a Ram 1500 outside 30 Rockefeller Center in New York, where The Tonight Show is filmed. On the back of the Ram sat a sign, reading "Big enough, Jimmy? Test it out," referencing a joke from the Wednesday show.

Jerry Seinfeld doesn't love Sarah Jessica Parker's new Country Squire in latest CiCGC

Comedians in Cars Getting Coffee has finally returned for its fourth season of combining Jerry Seinfeld, a miscellaneous celebrity and a cup of java. But rather than fondly remembering some older piece of automotive machinery, this time around, Seinfeld is utterly unable to keep his hatred of Sarah Jessica Parker's 1976 Ford LTD Country Squire from coming out to hilarious effect.
However, Parker has such a high level of infectious enthusiasm for her recently purchased Country Squire that she seems to win over Seinfeld by the end - at least a little bit. For most of their time together, the two of them drive around Manhattan and the suburbs waxing nostalgic about what things were like when these wagons were ubiquitous.
Since this is actually SJP's car, she and Seinfeld trade off driving duties, and the image above should give you some indication of Seinfeld's reaction to the Sex and the City star behind the wheel. It seems this '70s land yacht might be a little too much for her to handle in New York traffic. Regardless, she is absolutely in love with her Ford.

Ford investing $500M in engine plant for 2.7L EcoBoost production

Ohio is a hot area for Ford at the moment with the announcement just a few weeks ago that production of the next-generation F-650/F-750 medium-duty trucks would move from Mexico to the Ohio Assembly Plant in Avon Lake, Ohio. Now, Ford is investing $500 million to hire 300 workers at its Lima Engine Plant in Lima, Ohio, to add production of the twin-turbo 2.7-liter EcoBoost V6 for the 2015 F-150.
The latest investment will be used to add a new flexible engine assembly system and renovate 700,000 square feet of the plant for machining and assembly areas. The Lima factory already builds Ford's 3.5-liter and 3.7-liter Duratec V6 engines. The plant opened in 1957, and it's on track to build its 40 millionth engine later this year.
Ford claims that the 2.7-liter EcoBoost will offer V8 performance with better efficiency in the F-150. It comes standard with intelligent stop/start that doesn't activate when the truck is towing or in four-wheel drive, and it's made from a combination of compacted graphite iron and aluminum for low weight and high strength. The company says that V6 engines have already proven popular in the F-150 with 57 percent of trucks in 2014 being equipped with either the naturally aspirated 3.7-liter or turbocharged 3.5-liter EcoBoost engines.