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Ford to kick off F-150 campaign during College Football Playoff

The long-awaited inaugural College Football Playoff will feature the nation's best college teams, with the Oregon Ducks taking on the Florida State Seminoles, and Alabama Crimson Tide facing some team from Ohio. On top of that, though, it'll also see the launch of the very first advertising campaign for the 2015 Ford F-150. Viewers from across the country will see a trio of ads featuring the all-aluminum truck, with two half-minute spots and a full 60-second commercial, all voiced by Denis Leary, touting the F-150's feature set and towing capacity, but passing on mentioning the new truck's class-leading fuel economy. That, Automotive News reports, isn't a miscue by Ford. The company simply didn't have enough time between the EPA's fuel economy announcement and the 2014-2015 Bowl Season to prepare a spot. Expect plenty on the F-150's fuel efficiency in future spots. Interestingly, though, AN is reporting future F-150 advertising won't include a Super Bowl appearance. Ford has made the decision to focus its new truck ads on college football rather than during the NFL championship. "From our point of view, there's no bigger stage to debut the F-150 creative than the College Football Playoff," Keith Koeppen, Ford's US marketing communications boss, told AN. "It's so closely aligned with the passions of our customer." It's those passions that are pushing Ford to kick off its ad campaign for a new truck so much earlier. Speaking to AN, Doug Scott, Ford's truck marketing manager, said that the automaker typically doesn't begin ad campaigns until its dealers have at least a fifty-fifty mix of old and new models, but that it's pushing the 2015 F-150's ads to fit with the college football playoffs. While Ford's focus is on the two semifinal playoff games on New Year's Day and the National Championship Game on January 12, the ads will actually air for the first time on New Year's Eve, when the TCU Horned Frogs face off against the Ole Miss Rebels in the Peach Bowl. The three spots will also be shown during other bowl games, as well. Featured Gallery 2015 Ford F-150 2.7L EcoBoost at Davis Dam News Source: Automotive News - sub. req.Image Credit: Ford Marketing/Advertising Ford Truck ncaa

12 best hybrid SUVs for 2022

If you're searching for the best hybrid SUV, the truth is there actually aren't that many choices. While there's an endless sea of those powered solely by gasoline, those that add batteries and superior fuel economy to the mix are few and far between. The very good news, however, is that the choices you have are actually excellent. The top-selling and top-rated Honda CR-V and Toyota RAV4 are not only available as hybrids, for instance, but are actually at their most appealing as hybrids.  Luxury hybrid SUVs are a different story. While Lexus offers each of its crossover SUVs as a conventional hybrid, those of other brands are by and large plug-in hybrids that provide a relatively brief amount of all-electric propulsion, superior fuel economy and higher prices that are somewhat countered by EV tax rebates. We include both conventional hybrids and plug-in hybrids in the below list of best hybrid SUVs. All are listed alphabetically within each category. Best small hybrid SUVs   |   Best midsize hybrid SUVs Best luxury hybrid SUVs   |   Best luxury plug-in hybrid SUVs Best small hybrid SUVs Honda CR-V Hybrid Why it stands out: Best-in-class back seat space; hybrid's distinctive EV-like power delivery; middle lower LATCH anchorCould be better: Antiquated and glitchy tech interface; a bit dull Hybrid fuel economy: 38 mpg combined (AWD only) Read our 2022 Honda CR-V Review Consider the CR-V the baseline for any compact SUV search. Objectively speaking, it's tough to beat due to its massive cargo capacity, voluminous back seat, well-balanced driving dynamics, competitive pricing and features, strong safety ratings and well-regarded reliability. In terms of its hybridness, we like that Honda's distinctive hybrid system sees most of its propulsion handled by the electric motor (the engine rarely powers the wheels directly), resulting in a more EV-like, torque-rich power delivery and a less obtrusive gas engine. For the vast majority of compact SUV buyers, and especially families, the CR-V Hybrid checks every box.    Hyundai Tucson Hybrid Why it stands out: Beautiful interior; excellent infotainment and safety technology; traditional automatic transmissionCould be better: No spare tire; styling a tad outrageous Hybrid fuel economy: 37-38 mpg combined (AWD only) Plug-in hybrid electric range: 33 miles Plug-in hybrid fuel economy: 80 MPGe Read our 2022 Hyundai Tucson Review The Tucson is the new kid in town and it's made quite an entrance.

Ford board OK with Mulally stepping down earlier

Ford's board is open to CEO Alan Mulally stepping down before his planned departure in 2014, inside sources are telling Reuters. Ford's plan of succession, aside from who would be his actual successor, has been something approaching common knowledge - the 68-year-old former Boeing exec had plans to stay through 2014. This was recently confirmed by Mulally himself on Bloomberg Television and in Automotive News.
Motivation for the about-face comes from what Reuters calls a "growing confidence" in the current crop of Ford execs, led by Mark Fields. Fields, Ford's current chief operating officer, has been tipped as Mulally's ultimate successor, although he's far from the only person with eyes on Ford's top job. Normally, Ford's board saying they're open to an executive, that's done very well for the company, stepping down early would be nearly unremarkable. It's the timing of this announcement, though, that makes this a big piece of news.
Recently, Mulally has been the subject of rumors that he's interested in taking the CEO position at tech giant Microsoft. The Redmond, Washington-based company's CEO, Steve Ballmer, told the media in August that he'd be retiring in a year's time. The fires were stoked when tech website AllThingsD speculated that Mulally would take the top spot, despite denials from the man himself. Could Ford's current boss become the new top dog at Microsoft? Will Mark Fields replace him? Could recently departed Renault exec Carlos Tavares land at Ford in some capacity? Let us know what you think below in Comments.