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Ford tops mid-year ranking of brands in the US

YouGov's mid-year Brand Index rankings of America's best perceived brands has been released, and Ford has found its way to the top. The Dearborn, Michigan based manufacturer beat out online shopping giant Amazon, The History Channel, and home improvement superstore Lowe's, to take the top spot.
Ford jumped from sixth overall in 2012 to first for 2013, but those that have been watching these rankings shouldn't be hugely surprised. Ford was rated the best perceived automotive manufacturer by the same organization last year. The Blue Oval's success on the overall brand rankings is made all the more impressive by the complete lack of other automakers on the list.
YouGov (that is, survey respondents) cited Ford's first quarter of 2013 business, which saw an increase in market share and the best earnings recorded in over 10 years. Successfully launching the Focus and Fusion (pictured) and keeping them fresh in the minds of consumers has also contributed to Ford's best overall score.

Ford auctioning off F-35-themed 2015 Mustang for charity

Ford's been a supporter of EAA AirVenture, a huge, annual air show held in Oshkosh, WI, for several years now, with one of its most notable contributions being a modified Ford Mustang, designed to look like one of America's great fighting aircraft. There was an SR-71 Mustang, based on the legendary spy plane, a Red Tails edition, which honored the ground-breaking Tuskegee Airmen of World War II, as well as Blue Angels and Thunderbird Mustangs, based on America's two great military aerial demonstration teams.
Each car is auctioned off, with all proceeds going to the EAA Young Eagles program, which introduces kids to the joy of flight. For the 2014 AirVenture, which runs from July 28 to August 3, the one-off pony car is based on the new-for-2015 Mustang, and America's latest fighting aircraft - the controversial F-35 Lightning II.
The unique Mustang sports titanium paint scheme, with both glossy and matte sections, as well as yellow-and-blue trim and decal elements inspired by CF-1, the first F-35 test plane. A carbon-fiber front splitter and rear diffuser add some visual eye candy, while the interior boasts a set of Recaro seats. Ford also opted to fit unique wheels and a brawnier rear spoiler, to tie everything together.

Mustang parts under the new Lincoln Aviator mean good things for Ford

NEW YORK — As we mentioned last night, underneath the new Lincoln Aviator "concept" there appears to be an independent rear suspension lifted right from the Ford Mustang parts bin. And while it's pretty cool on its face that Mustang rear-drive platform bits are being reused in the broader Ford universe, what this means for the next Explorer could be really cool. A quick caveat: The Aviator here in New York is very close to the production version, but it's not technically a production car. It looks hand-built, with temporary exhaust and some show-car touches. The suspension underneath looks exactly like a Mustang's, but the actual production Aviator will almost certainly use beefier components with the same basic design and geometry, since the Aviator will be much heavier than the smaller Mustang. That being said, we're fairly confident that even at this early stage, the Mustang-derived suspension seen in New York is a preview of what'll be under the production Aviator. Furthermore, Ford won't say it, but based on what we're seeing on Aviator, it's a safe bet that Ford will utilize the Aviator platform for the next Explorer. That would enable the economies of scale necessary to produce a brand new rear-drive-based SUV platform in the first place. It also means that the Explorer should be available without AWD — and given the stable of powerful EcoBoost engines, and the competent 10-speed automatic in the parts bin, a rear-drive Explorer has a shot at being a decent driver. Aviator wouldn't go rear-drive-based if driving dynamics weren't important; Explorer should inherit these priorities. More evidence: The Explorer spy shots we saw back in February sure share the Aviator's general proportions. Even back then, before Aviator was revealed, we were hypothesizing that an EcoBoost 3.5-liter-powered version could boast as much as 400 horsepower, if the Expedition's tune were adopted. Suddenly, the Explorer seems very interesting. So, an EcoBoost, rear-drive Explorer sure sounds like something Ford Performance would be interested in, right? We knew an Explorer ST is coming, but with 365-400 horsepower potential and a chassis designed with dynamics in mind, it doesn't seem like as much of a stretch as the Edge ST. And a performance-oriented AWD system is a possibility, too. That's an area where Ford has been gathering experience at a rapid pace. What do we not expect from a new Explorer? A V8.