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Company veterans promoted to set a course for the future of Ford

Ford on Wednesday named two company veterans to lead its auto and mobility businesses as the No. 2 U.S. automaker shifts its focus to autonomous vehicles and realigns its automobile portfolio. Joe Hinrichs was named president of Ford's automotive unit, and Jim Farley will be president, new businesses, technology and strategy, effective May 1. Both will report to Chief Executive Officer Jim Hackett. Hinrichs' goal will be a sustainable EBIT margin (earnings before interest and taxes) of at least 8 percent, Ford said. He'll have responsibility for all of Ford's global business units, and both the Ford and Lincoln brands. And he'll lead all of the automotive skills teams, from product development through customer experience. "Joe Hinrichs possesses the knowledge, experience and leadership to now take our Automotive business to world-class levels of product excellence, customer satisfaction, efficiency and financial performance," Hackett said. "As we enter a busy period for new product launches and further restructuring in underperforming markets, Joe's leadership in transforming businesses through focused execution will be key." Farley is charged with leading Ford's strategic transformation, in which it hopes to gain higher margins through smart/connected vehicles. He'll oversee corporate strategy, global data analytics, global partnerships, research and advanced engineering, including initiatives in smart mobility and autonomous vehicles. "Jim Farley's job is to drive us into the future, both strategically and operationally, from AVs to mobility experiences to leveraging AI and big data. Jim combines an innate feel for what customers want and need in vehicles and the ability to translate this into the vehicles and services of the future," Hackett said. Marcy Klevorn, president of Ford Mobility, plans to retire Oct. 1 after 36 years at Ford. Until then, she will report to Hackett in a strategic role. "I have asked Marcy to work with me and the senior team to accelerate our transformation," Hackett said. "Marcy's decades of experience working with many of the leading companies in the tech space as well as the work she has done with the transformation of Ford IT and the establishment of Ford Mobility gives her unique knowledge to drive these initiatives."

V6 engines will outpace V8s for the 2015 Ford F-150

How times have changed. Even five years ago, who would have thought the mighty V8 would be just another engine choice for buyers of the 2015 Ford F-150?
Ford is projecting about 28 percent of the next-generation trucks will have the 5.0-liter V8. That's nothing to sneeze at, but consider this: Ford figures its two EcoBoost truck engines - the new 2.7-liter V6 and the existing 3.5-liter V6 - will also each account for about 28 percent of the F-150's sales (56 percent total). That leaves only 15 percent of the pie for the 3.5-liter (non-EcoBoost) V6. The new F-150 goes on sale late this year.
Ford figures its two EcoBoost truck engines will each account for about 28 percent of the F-150's sales.

Ford adding stop-start to all major model lines

Ford has gone all-in on its efforts to offer most of its new vehicles with a fuel-efficient EcoBoost engine, but the automaker is reportedly preparing to take another big step toward improving vehicle efficiency. Automotive News is reporting that Ford will soon expand the availability of start-stop technology, which was first offered - presumably the first non-hybrid vehicle, that is - on the 2013 Fusion (equipped with the 1.6-liter EcoBoost engine) as a $295 option.
The benefit of start-stop is reduced fuel consumption as it shuts the engine off at long stops, and AN quotes Ford as saying that drivers can save more than $1,000 on fuel costs over five years. Despite this, the option hasn't been popular on the Fusion thus far, but it could be more beneficial on bigger vehicles like the F-150. Ford also said that the next-gen Edge, which was previewed in concept form at the LA Auto Show, will be equipped with auto start-stop to help make the EcoBoost engines even more efficient.