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Cadillac Escalade gets $5,000 discount to ward off Lincoln Navigator

General Motors apparently isn't going to let early good reception for the redesigned Lincoln Navigator steal thunder from its own luxury SUV without a fight. It's offering a $5,000 discount on the purchase or lease of the Cadillac Escalade this month to any buyer who trades in a 1999 or newer Lincoln model, Bloomberg reports. GM spokesman Jim Cain told Bloomberg the incentive is being offered to keep prices competitive for the Escalade. The 2018 Navigator starts at $72,055, compared to $73,995 for the Escalade, but the outgoing version of the Navigator is selling for an average of around $53,000, compared with more than $80,000 on average for the Escalade, he said. The Escalade was the top-selling domestic luxury SUV in October and No. 4 in the segment, according to Motor Intelligence. It far outsold the Navigator, which last saw a refresh in 2015 and a full redesign in 2007. But Ford is hoping to gain back some ground with the new Navigator and updated Expedition, which also trails the Chevrolet Tahoe and Chevy Suburban in its segment. Bloomberg notes that one Morgan Stanley analyst estimates that GM owns a $2 billion annual pretax profit edge in the lucrative luxury sport utility segment. Our recent First Drive review called the new Navigator "far superior to its primary competitor, the Cadillac Escalade."Related Video:

Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.

Ford Focus was best-selling nameplate in 2012

Last August, Ford made a few waves by claiming that the Ford Focus was, at that point, the top-selling car in the world. The automaker failed to account for variations of the Toyota Corolla wearing a different name (such as the Auris and Matrix), however. With official data from Polk coming in now, Ford is able to say that the Focus was, in fact, the best-selling nameplate in the world last year.
Using new-car registrations (which doesn't factor in fleet sales), the Polk data shows that a total of more than one million Focus models around the world. Strong sales in the US and China have led to a 16 percent increase in year-over-year Focus sales from 2011 that helped to create even more of a gap between it and the second-best global seller, the Corolla.
Ford also had the Fiesta and F-Series listed in the top 10 for worldwide nameplates, but what's even more impressive is the fact that the F-Series is only sold in North America. Scroll down to see the list (compiled by Ford using Polk data) of the top global sellers last year and a press release from Ford.