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Has the auto industry hit peak hybrid?

Hybrids are known for their great fuel economy and low emissions, but it looks like given current market conditions, only about three percent of new car consumers are willing to pay the premium for them. A new study from IHS/Polk finds that the hybrid market share among overall US auto sales are falling, despite more models with the technology on sale than ever before.
The study examined new car registrations in March from 2009 through 2014. In that time, the auto industry grew from 24 to 47 hybrid models available to consumers, but market share for the powertrain remained almost stagnant in that time. As of 2009, hybrids held 2.4 percent of the market; it fell slightly to 2.3 percent in 2010 and grew to 3.3 percent in 2013. However, 2014 showed a drop back to 3 percent. Overall hybrid sales have been growing since 2010, but they just aren't keeping up with the total auto market.
According to IHS/Polk, this isn't what you would expect to see. Usually, each new model in the market brings along with it a boost in sales. The growth in hybrid models 2009 to 2014 should have shown a larger increase in share for the segment.

2014 Ford Fiesta ST priced from $21,400* [w/poll]

The 2014 model year brings a whole host of changes to Ford's Fiesta B-Segment fighter, the most important of which (to our enthusiast eyes, anyway) is the addition of a potent new ST model. The US-spec hot hatch was first shown at the 2012 Los Angeles Auto Show last November, and thanks to Ford's build-and-price site, we've now learned that the Fiesta ST will slide in at $21,400 when it goes on sale later this year (*not including $795 for destination).
Under the hood of the ST is a turbocharged 1.6-liter EcoBoost inline-four good for 197 horsepower and 214 pound-feet of torque, mated solely to a six-speed manual transmission. Ford hasn't released performance data on its pint-sized puncher just yet, but know that these numbers make the Fiesta ST ever-so-slightly more powerful than the larger Volkswagen GTI while returning an estimated 34 miles per gallon on the highway.
Elsewhere in the lineup, the standard Fiesta also gets a smattering of improvements for the 2014 model year, including a new 1.0-liter three-cylinder turbocharged engine and revised exterior styling. Pricing for the 2014 Fiesta sedan starts at $14,000, with the five-door model adding $600 to that number (again excluding the $795 destination fee).

Signature Edition Ford Shelby GT500 Super Snake to get limited production run

The upcoming Ford Shelby GT350 Mustang keeps grabbing a horde of headlines thanks in no small part to the pony car's 5.2-liter V8 with a flat-plane crankshaft, magnetic dampers and other go-fast goodies. However, as the new contender enters the ring, Shelby American is saying goodbye to the old GT500 and the company's even more powerful Super Snake version with its new Signature Edition model. Limited to a total of 50 conversions on 2007-2014 coupe or convertible GT500s, the Shelby American Signature Edition packages some of buyers' most common choices into a single vehicle with a few extra touches, as well. The heart of it all is a 3.6-liter Kenne Bell supercharger to replace the V8's standard blower and take power up to a claimed 850 horsepower for the latest models. To keep things running at the proper temp, the mill gets an upgraded radiator, heat exchanger and aluminum cooling tanks, too. The rear brakes are also improved to slow this stallion down. In addition to the boosted power, buyers get some extra style. These special Super Snakes are available in all of the colors available on them from Ford, plus a range of shades for the stripe, and the wide body package can also be added as an additional option. The limited version wears 20-inch forged wheels from Weld that are 9.5-inches wide at the front and 10.5-inches at the rear and feature Signature Edition center caps. Inside, there's a commemorative badge with Shelby's signature on the airbag cover and Signature Edition floor mats. Finally, customers get a day training at the track to learn how to control this beast as part of the package. Orders for the Signature Edition are being accepted through January 31, 2015, and the modded model is priced at $44,995.00, which is in addition to the price of the stock GT500. Read below for Shelby American's full announcement of this limited Mustang. SHELBY AMERICAN'S SIGNATURE EDITION GT500 SUPER SNAKE PACKAGES TO HONOR FINAL 2007-2014 MODEL YEAR CARS NEWS RELEASE FOR IMMEDIATE RELEASE · Shelby American to offer 50 total Signature Edition Ford Shelby GT500 Super Snakes · Special badging and stripe colors offered for every model year for first time in history · Offer expires January 31, 2015 LAS VEGAS – Dec. 20, 2014 –Shelby American, a wholly owned subsidiary of Carroll Shelby International Inc. (CSBI:PK), has unveiled a Signature Edition Super Snake package to honor the end of production for the current generation Ford Shelby GT500.