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Ford C-Max Commercial Brings Cadillac 'Poolside' Ad Down To Earth

If we had tried to predict the first video response to the controversial Poolside video for the Cadillac ELR, we would not have thought it would center on compost. But, hey, it's always nice to be reminded that the real world is sometimes better than fiction. Instead of the chic swagger of 'Poolside,' 'Anything Is Possible' is all about getting dirty. The new short in question is called Upside: Anything Is Possible and it promotes two things: Detroit Dirt and the Ford C-Max Energi. As in the ELR ad, Ford's plug-in C-Max only makes an appearance at the tail end of the spot, but instead of the chic swagger of Poolside, Anything Is Possible is all about getting dirty. The ad stars Pashon Murray, co-founder of Detroit Dirt, which takes natural waste from around Detroit, composts it into soil and then spreads that around "forgotten parcels" of Detroit to create urban farms. Detroit Dirt gets its bio-waste from a lot of sources, including the Detroit Zoological Society (all that herbivore manure has to go somewhere), Ford and General Motors, but this particular ad was the idea of Ford's PR agency, Team Detroit. It was a frenetic shoot, filmed with an LA-based director right after a big winter storm blew through Detroit, and Murray couldn't be happier with the result. "This was Ford Motor Company pushing my story, letting me tell the story that I believe in," Murray tells AutoblogGreen. "I get to help push this car and I get to tell my story." She says that the Team Detroit and Ford had to agree on the message, "from my understanding, [YouTube] is where they wanted to start, not where they wanted to finish." The ad is already getting a positive response on Twitter, so we won't be surprised if it shows up in more places soon. "It's not saying Ford is better than GM. It's telling the story of a black woman who's working hard in Detroit." As Detroit Dirt has off-screen support from both GM and Ford, it's unsurprising to hear Murray say that the video "is not a rivalry thing." She notes that the ad agency Team Detroit came to her and offered to tell the Detroit Dirt story using the framework of the GM ad. "It's a parody on this commercial, but it's not saying Ford is better than GM," she said. "It's telling the story of a black woman who's working hard in Detroit." What is that story? It's about urban farming, recovery and recycling. Murray tells us that for the last seven or eight years, she's been dedicated to sustainability.

2013 Hennessey VelociRaptor 600 SUV

Raptor, Excursion, Texas And Hennessey
Each of those words are synonyms for big and bold - combine all four and you've got one of the largest, most powerful and robust street-going sport utility vehicles in the world.
John Hennessey is a Texas-based tuner known for creating some of the fastest and most capable cars on the planet. Over the past two decades, machines like the Viper Venom 550, Ford GT 1000 Twin Turbo, HPE 700 LS9 Camaro and the almighty Venom GT have emerged from the Hennessey Performance garage. And those are just the celebrated flagships; the company has modified thousands of other street cars including those from Audi, Bentley, Cadillac, Ferrari, Ford, Porsche and Toyota, to name a few.

Sunday Drive: Still thankful for supercars

The Thanksgiving holiday meant that last week was pretty short on stories, but apparently our readers are still thankful for supercars. The biggest news of the week was the new Aston Martin Vantage, which is clothed in a new look that Autoblog readers are still very much unsure of. It's a radical departure from past Aston Martin models, and while everyone seems to agree that the profile is lovely, the squinty headlamps are a particular source of contention. Its 503 horsepower and 512 pound-feet of torque cannot be argued with ... oh, and a V12 may be coming soon. Moving along is a nearly new 2006 Ford GT for sale that's expected to fetch around $300,000 at auction. It's so unused that it still has plastic wrap covering the leather interior. The Ango-American theme continues with the McLaren 720S, though not in road-going form. Still, renderings of the upcoming 720S GT3 racer round out this supercar-rich recap. As always, stay tuned to Autoblog for all the latest automotive news that's fit to print. All-new Aston Martin Vantage turns up the volume This 10.8-mile Ford GT could be yours McLaren 720S GT3 race car shown off in renderings Aston Martin Ford McLaren Coupe Luxury Racing Vehicles Performance Supercars aston martin vantage recap sunday drive