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Ford not backing down on MPG-based marketing strategy

The Blue Oval may have to back off a bit from the green messaging. Ford has had to lower fuel-economy ratings on a number of 2013 and 2014 model-year vehicles, namely its hybrids. And that may force the US automaker to rethink some of its marketing strategy, Automotive News reports. Ford has spent much of the year pushing its fuel-efficiency improvements, with everything from a Super Bowl ad saying its Fusion Hybrid gets "almost double" the fuel efficiency of an average vehicle (after the recalculation, it's now more like 75 percent better) to claiming the Fiesta is the most fuel-efficient non-hybrid in the US (it's actually the Mitsubishi Mirage) to stating the C-Max Hybrid gets better fuel economy than the Toyota Prius V (it doesn't). Nonetheless, Ford doesn't plan on changing its mpg marketing emphasis anytime soon, the company said in an e-mailed statement to AutoblogGreen. "Providing customers great fuel economy is a key part of our Ford vehicle DNA." "Providing customers great fuel economy is a key part of our Ford vehicle DNA," the company said. "We will continue to highlight our vehicles features and attributes in our advertising and marketing, which includes fuel economy and fuel-saving technologies like EcoBoost and hybrids." Earlier this month, Ford said it would lower the fuel-economy ratings of models such as the C-Max, Fusion and Lincoln MKZ Hybrids as well as most of the Fiesta line because of mistakes in the company's internal testing data. It was the second change for the C-Max Hybrid. The good news for Ford is that its fleetwide fuel economy is up almost 40 percent from a decade ago, compared to an improvement of around 23 percent for Toyota. Still, while sales of Ford hybrids and plug-ins are about even with last year through the first five months of 2014, C-Max Hybrid sales have plunged 49 percent from a year earlier. Earlier this year, Ford admitted that the first fuel economy downgrade had a negative effect on sales and we can find proof in the numbers. Before that the change was announced, in August 2013, Ford was consistently selling over 2,000 – and sometimes over 3,000 – C-Max Hybrids a month. In September, it dropped to 1,424, then to 1,438 in October. It didn't climb back above 2,000 until May 2014. The second mpg adjustment was announced in June.

Weekly Recap: Toyota propels hydrogen fuel cells

Toyota is serious about hydrogen fuel cells, and it wants the auto industry to follow suit. The Japanese automaker said this week it's releasing 5,680 fuel cell patents from around the world, including technologies used on its upcoming sedan, the 2016 Mirai. The move is unusual, but not unprecedented, as Tesla similarly released its electric vehicle patents last year. The idea for Tesla, and now for Toyota, is to spur development of alternative propulsion. "By eliminating traditional corporate boundaries, we can speed the development of new technologies and move into the future of mobility more quickly, effectively and economically," said Bob Carter, Toyota Motor Sales senior vice president of automotive operations, in a statement. Toyota's fuel cell patents will be free to use through 2020, though patents related to producing and selling hydrogen will remain open forever. Toyota said it would like companies that use its patents to share their own hydrogen patents, but won't require it. "What Toyota's doing is really a logical move, and really a good move for the industry," Devin Lindsay, principal powertrain analyst with IHS Automotive, told Autoblog. The announcement was made at the Consumer Electronics Show in Las Vegas. It comes as Toyota prepares to launch the hydrogen-powered Mirai in a limited number late this year in California. The launch will be extended to the Northeastern United States next year. Toyota also has announced plans to support networks of fueling stations in each region to try to smooth consumer adoption. The Mirai has a 300-mile range on a tank of hydrogen, and it takes about five minutes to refill. Fuel cells have been receiving increased attention recently, and Audi and Volkswagen debuted hydrogen-powered cars at the 2014 Los Angeles Auto Show. Honda, another proponent of the technology, also showed its updated FCV concept in November in Japan. The company, however, has delayed its fuel cell sedan a year until 2016. Like Toyota, Honda says its hydrogen-powered car will have a range of 300 miles or more. Meanwhile, Hyundai currently offers leases for fuel-cell powered Tucsons, which have a 265-mile range, in Southern California. Despite the optimism some automakers have for fuel cells, the technology still faces barriers. A lack of filling stations has long held it back, and many consumers are not familiar with the potential benefits.

Watch Ford build a Mustang atop Burj Khalifa, world's tallest building

In 1965, a Ford Mustang Convertible proudly went on display at the top of the Empire State Building, the world's tallest building at the time. Earlier this year, the Blue Oval recreated the stunt by bringing the latest droptop 'Stang to the sky-high structure. Unfortunately, while still iconic, the New York skyscraper has lost the world title. Of course, an automaker can't let something like that get in the way of a good publicity stunt. For the inauguration of the Ford business unit in the Middle East and Africa, the brand gave the 2015 Mustang Convertible an even bigger building to climb – the biggest in fact. The droptop made its way to the 112th floor of the Burj Khalifa, the world's tallest building. To put a final topper on the whole event, executive chairman Bill Ford was the one to place the car's famous badge, making it complete. Like with the Empire State Building spectacle, getting the Mustang to the top wasn't as simple as just driving it off the elevator. Check out the video above to see how it was done, and scroll down to read Ford's press release about the event. NEW MUSTANG UNVEILED ON WORLD'S TALLEST BUILDING, BURJ KHALIFA Bill Ford helps inaugurate Ford's latest business unit, Middle East and Africa, an exciting, vibrant region that represents the final frontier for growth in the auto industry Ford pledged to launch 25 vehicles in region by 2016, including the all-new Mustang debuting next year Industry sales in Middle East & Africa are expected to grow 40 per cent to 5.5 million vehicles by 2020 Dubai, U.A.E., Nov. 20, 2014 – Ford Motor Company underscored its growing ambitions in the Middle East and Africa, with the dramatic introduction of the all-new Mustang on Dubai's Burj Khalifa, the world's tallest building. Ford Executive Chairman Bill Ford capped the live-action event by delivering the iconic pony badge to the 2015 yellow Mustang on the 112th floor of the skyscraper. The event was viewed live around the world on YouTube as well as by approximately 10,000 fans gathered in the Dubai Downtown area, overlooking the Dubai Fountain and Burj Khalifa. (To see a replay, click on this link.) "Today we planted the Ford flag in the Middle East & Africa, an exciting, vibrant region that represents the final frontier for growth in the auto industry," Bill Ford said.