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Ford's Farley apologizes for saying Blue Oval tracks customers with GPS

Ford marketing head honcho Jim Farley made waves at CES this week by telling show attendees, "We know everyone who breaks the law, we know when you're doing it." according to a report by Business Insider. Farley continued by saying, "We have GPS in your car, so we know what you're doing. By the way, we don't supply that data to anyone."
Farley has since amended his statement, saying that Ford dose not, in fact, track its customers in their cars "without their approval or consent."
Apparently carried away with a hypothetical notion, Farley was attempting to describe how Ford might be able to employee aggregated user data for things like accurate traffic reporting and pattern spotting. A Ford spokesperson confirmed with Business Insider that its GPS units are not sharing the whereabouts of drivers, though there are a few on-board services that might do so. After opting in to the services (and presumably being made aware of any/all tracking and data collection), Ford's Sync Services Directions and Crew Chief software do, in fact, allow data collection as a means of improving both systems. Farley added that the opt-in data is not shared, even when being tracked.

Ford F-150 Raptor gets EcoBoost V6, new chassis and aluminum body [w/videos]

The Autoblog staff universally loves the Ford F-150 SVT Raptor, and the truck's about to get even better. Coming in the fall of 2016 (we'd assume as a 2017 model), the next off-road-ready pickup from Ford will boast an all-new, purpose-built, high-strength steel frame and a lightweight aluminum body that saves more than 500 pounds when compared to the current Raptor. It's six inches wider overall than the regular 2015 F-150, which both makes it look awfully mean but also aids in stability when driving fast off the road, and new LED lighting elements make it stand out when the sun goes dim. Under the Raptor's muscular hood will be a 3.5-liter EcoBoost V6 engine that will make more than the current 6.2-liter V8's 411 horsepower and 434 pound-feet of torque, though we don't have exact power figures for the next-gen Raptor quite yet. Also new will be a 10-speed automatic transmission, which will replace the current six-speed unit and ought to provide appropriate ratios for both rock crawling and high-speed desert trail running. Speaking of high-speed running, what makes the Raptor tick, perhaps more than any other single component, are its custom-designed suspension bits. Redesigned, larger Fox Racing Shocks with more suspension travel and all-new terrain management technology, combined with BFGoodrich All-Terrain KO2 tires, are the bits and pieces that allow for Baja-style off-roading. View 14 Photos The four-wheel-drive system in the next-gen Raptor will include a Terrain Management with settings for Normal driving, Street driving, Weather mode (for rain, snow or ice), Mud and Sand, Baja mode and Rock mode. According to Ford, the Raptor's new transfer case is designed to work as both a locking unit for crawling and a full-time unit for other off-road applications. A Torsen front differential will be optional. Basically, if all of this new stuff turns out to be as good in practice as it sounds in a press release, the next F-150 Raptor will only serve to separate Ford's off-road pickup even further from its half-hearted competitors. Feel free to watch the video and read more down below.

Ex-GM VP LaNeve takes over Lincoln ad agency

Those of you that caught yesterday's op-ed about Lincoln will have heard already, but Mark LaNeve has taken the helm at Team Detroit. Once the North American vice president of sales, service and marketing for General Motors, LaNeve will now head up the agency that handles all of Ford advertising. LaNeve will also run the account for Lincoln. While at GM from 2001 to 2009, the exec oversaw ad campaigns like Cadillac's Breakthrough and sales initiatives like "Employee Pricing for Everyone."
He left in 2009 to join Allstate as chief marketing officer, oversaw the creation of the Mayhem ad spots and was moved into the role of VP of agency operations overseeing Allstate's 10,000 agents. He resigned from the insurer in February 2012 for personal reasons and joined Team Detroit in August 2012 as chief operating officer, in charge of satellite offices in New York and internationally. He replaces ex-CEO Cameron McNaughton, and will continue to hold the title of COO.
Lincoln is trying to get its 2013 back to rights after putting big dollar commercials for the 2013 MKZ on television then having production glitches preventing cars from getting to dealerships. With rumors of a relaunch in the works, it's no surprise LaNeve has been given the reins - and from here it looks like the brand is desperate for the kind of magic he's proved he can marshal. Perhaps he can start by calling a mulligan on the renaming exercise that gave us the hoary "Lincoln Motor Company" and go back to oh, say, "Lincoln." Then he can ask the product folks to get to work on the MKC concept...