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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Ford Everest Concept shows China also has an affinity for big trucks

The Ford Everest Concept SUV at the 2014 Beijing Motor Show shows the future of the Blue Oval's truck line in China. While a concept for now, we're told that JMC, Ford's Chinese joint-venture partner, will build a production version sometime in the near future.
With design from Ford's Asia Pacific design team, the handsome seven-passenger SUV shows off some very muscular styling with wraparound headlights that hook into the contours of the angular trapezoidal grille. The beltline rises up the body in the rear and makes the back appear higher than the front. The rear is made from hard, chiseled contours that give the truck a very tough look. The Everest looks ready for some rough roads.
Ford is keeping the interior and mechanical details about the Everest a secret for now, but the SUV is rumored to share some components with the overseas Ranger pickup. The company has no plans to sell the truck in North America. Scroll down to read the official announcement, including the few details on its production.

Ford reserving 50th Anniversary Mustangs for service members

Think getting your hands on one of the 1,964 50th Anniversary Ford Mustangs is hard as a civilian? Imagine how tough it might be for the Mustang fanatics in our nation's military. Perhaps recognizing this fact, Ford Emerging Market Services and the Overseas Military Sales Corporation (the only Ford-authorized retailer on the military's bases) ran a raffle, with the winners receiving the opportunity to purchase one of the limited-edition muscle cars. Ford EMS and OMS received 300 entries to the raffle, although with only eight 50th Anniversary Stangs to hand out, we imagine there were quite a lot of disappointed soldiers, sailors, airmen and marines. "We are pleased to offer limited-edition anniversary Mustangs to members of our military through our Military Appreciation Program, and we are delighted at the response it's receiving," Doug Walczak, EMS' fleet sales manager, said. The first Mustang was delivered to Army Maj. Del Boyer, shown above. While Maj. Boyer took delivery in New York, the raffle was open to servicemembers both at home and abroad.