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Ford opens research center in Silicon Valley

These days, the software running a vehicle's myriad of electronic systems seems to be getting nearly as much development focus from automakers as the traditional mechanical parts that keep a car going. Constantly improving that technology requires a lot of experimentation, though, and Ford is expanding its presence in Silicon Valley with the just-opened Research and Innovation Center Palo Alto to make that progress possible. Ford opened its first office in the country's technological hub in 2012 to draw talent and devise ways to deal with vast amounts of sensor data. Apparently, setting up shop in Silicon Valley was deemed a success because the Blue Oval decided to create this new lab in the Stanford Research Park to focus on five areas: connectivity, mobility, autonomous vehicles, customer experience and analytics. Among the center's potential projects, Ford is hoping to develop better natural speech recognition, which is absolutely vital for improving infotainment systems. Assuming the tech eventually works well enough, your voice might even be used to adjust a vehicle's power seats, according to the automaker. The Blue Oval is also letting engineers from Stanford University test autonomous driving algorithms on a self-driving version of the Fusion. In a smaller stakes venture, researchers are working to get a Nest smart thermometer to automatically adjust the temperature at home depending on if an owner's vehicle is leaving or coming back. To really show that its serious about these ventures, Ford hired Dragos Maciuca away from Apple as the center's technical leader. The automaker also wants to have 125 researchers at work there by the end of the year.

2015 Ford Expedition stays the course, adds EcoBoost power

The era of the body-on-frame, fullsize SUV is rapidly vanishing in favor of smaller, unibody crossovers. However, Ford still sees life in the segment with the reveal of the updated 2015 Expedition, now available (solely) with the company's 3.5-liter EcoBoost V6. The new truck will make its public debut at the 2014 DFW Auto Show in Dallas on February 19.
The loss of the previous 5.4-liter V8 in favor of Ford's 3.5-liter, direct-injected, twin-turbocharged V6 engine might rankle some of the Expedition's fans, but Ford claims that the change gives the SUV better fuel economy, more power and increased low-end torque than before. Unfortunately, official engine specifications won't be released until later this year, but Ford says engine output will be similar to the 365 horsepower and 360 pound-feet of torque that this powerplant produces in other applications. The EcoBoost is mated to a six-speed automatic transmission, and the SUV now uses electrically assisted power steering, for an even greater fuel economy advantage. Ford claims this also allows for better maneuverability at low speeds and better feel at high speeds.
Exterior styling is basically unchanged for 2015. The front end has the same three-bar chrome grille and headlight design, but the lower air dam gets added chrome and LED lamps. The rear gets more brightwork on the hatch, and there's a chrome-tipped exhaust pipe. As before, Ford is offering the Expedition in two wheelbase lengths - 119 inches and 131 inches. A new, optional, continuously controlled damping system alters suspension settings constantly based on 46 parameters and offers comfort, normal and sport modes (just like the Expedition's sister, the recently refreshed and decidedly less-attractive Lincoln Navigator).

Ford to kick off F-150 campaign during College Football Playoff

The long-awaited inaugural College Football Playoff will feature the nation's best college teams, with the Oregon Ducks taking on the Florida State Seminoles, and Alabama Crimson Tide facing some team from Ohio. On top of that, though, it'll also see the launch of the very first advertising campaign for the 2015 Ford F-150. Viewers from across the country will see a trio of ads featuring the all-aluminum truck, with two half-minute spots and a full 60-second commercial, all voiced by Denis Leary, touting the F-150's feature set and towing capacity, but passing on mentioning the new truck's class-leading fuel economy. That, Automotive News reports, isn't a miscue by Ford. The company simply didn't have enough time between the EPA's fuel economy announcement and the 2014-2015 Bowl Season to prepare a spot. Expect plenty on the F-150's fuel efficiency in future spots. Interestingly, though, AN is reporting future F-150 advertising won't include a Super Bowl appearance. Ford has made the decision to focus its new truck ads on college football rather than during the NFL championship. "From our point of view, there's no bigger stage to debut the F-150 creative than the College Football Playoff," Keith Koeppen, Ford's US marketing communications boss, told AN. "It's so closely aligned with the passions of our customer." It's those passions that are pushing Ford to kick off its ad campaign for a new truck so much earlier. Speaking to AN, Doug Scott, Ford's truck marketing manager, said that the automaker typically doesn't begin ad campaigns until its dealers have at least a fifty-fifty mix of old and new models, but that it's pushing the 2015 F-150's ads to fit with the college football playoffs. While Ford's focus is on the two semifinal playoff games on New Year's Day and the National Championship Game on January 12, the ads will actually air for the first time on New Year's Eve, when the TCU Horned Frogs face off against the Ole Miss Rebels in the Peach Bowl. The three spots will also be shown during other bowl games, as well. Featured Gallery 2015 Ford F-150 2.7L EcoBoost at Davis Dam News Source: Automotive News - sub. req.Image Credit: Ford Marketing/Advertising Ford Truck ncaa