2008 Ford Base on 2040-cars

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2015 Ford Mustang EcoBoost

Earlier this week, Ford invited us to Charlotte, NC, to ride in an all-new 2015 Mustang fitted with its turbocharged 2.3-liter EcoBoost four-cylinder. It's the first forced-induction, four-cylinder ponycar for the Blue Oval since the sun set on the 1986 Mustang SVO. We jumped at the opportunity, as only a handful of people have ever been in the passenger seat of this new car, and most automotive media won't get as close as we did until this fall.
As we revealed in our Deep Dive, Ford will slot this new turbocharged four as premium powerplant between its naturally aspirated 3.7-liter V6 and the naturally aspirated 5.0-liter V8. At last mention, the automaker said the direct-injected, all-aluminum engine will develop 305 horsepower and 300 pound-feet of torque, returning the best fuel economy of the three powerplants in the process. History buffs will note that those figures are appreciably stouter than the 200 horses and 240 lb-ft that the '86 SVO realized out of the same displacement, and the latter's figures were hugely impressive at the time. On paper, the new EcoBoost four looks to be a good fit for most owners who want to balance performance with efficiency - we were eager to see how it felt from the passenger seat.
Riding Notes

10 automakers shack up in Detroit hotel to talk Takata airbags

Since Takata has decided not to take the lead concerning potential issues with its airbag inflators, the automakers have. Perhaps that's unsurprising, since it's the automakers, not Takata, that will take a beating on the dealership floor if consumers decide its models are a health hazards. The Detroit News reports that Toyota, Honda, General Motors, Ford, Chrysler, Mazda, BMW, Nissan, Mitsubishi and Subaru met in a hotel conference room near the Detroit Metropolitan Airport last week to sort out a way to understand the technical issues involved. So far, faulty airbag inflators have been ruled the cause of five deaths and 50 injuries around the world, but neither Takata nor investigators understands exactly why the inflators are malfunctioning. The National Highway Traffic Safety Administration recently asked Takata to issue a national recall, Takata declined, citing a minuscule failure rate and the fact that it's still investigating the issue. Toyota and Honda then made an industry-wide appeal for "a coordinated, comprehensive testing program" that would pinpoint the problem inflators and get them replaced, and that's what the Detroit meeting was about. Numerous issues, however, will make this a long row to hoe: simply getting the parts to replace the nearly 20 million inflators in cars recalled around the world so far - even working with other suppliers - will take a years, but more importantly, no one knows if the replacement inflators currently being installed will suffer the same issue. Answers will hopefully come quickly with Takata, the ten automakers and NHTSA all independently investigating the problem.

KBB 2013 Brand Image Awards has some obvious and oddball winners

The sixth edition of the Kelley Blue Book Brand Image Awards have crowned a wide range of winners - in a couple of cases the recipient of the laurels might say more about KBB users than they do about the actual winner. Compiled from the responses of more than 12,000 shoppers on KBB.com over the past year, there are 13 categories broken into non-luxury, luxury and truck segments "representing the combined wisdom of the American car-buying public."
The award categories have been revamped this year, with some dropping off, some new ones appearing and at least one other given a new term. What isn't surprising is that Honda won Most Trusted Brand for the second year running, Best Value Brand for the third year in a row and took Best Overall Brand, which wasn't on last year's list of awards.
On our own shores, in the non-luxury categories Chrysler got Most Refined Brand and Buick took Best Value Luxury Brand. Neither one of those marques won anything in last year's Brand Image Awards, while Cadillac, which won Best Interior Design Brand and Best Comfort Brand last year - those awards disappeared this year - went home without a single accolade.