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Ford bumped by Amazon in best-perceived brand list

Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
For Ford, it's still an improvement from sixth place in the 2012 study, and, more importantly, it dominated other automakers in terms of brand perception with a clear advantage over Toyota, Honda, Chevy and Volkswagen. To determine how well - or not so well - a brand is perceived, YouGov uses a Buzz score that asks respondents whether they've "heard anything about the brand in the last two weeks, through advertising, news or word of mouth" and whether it was positive or negative. While it isn't clear how many respondents were included, YouGov does point out that Ford had a strong presence in social media, advertising and newsworthy toward the end of the year.
For more details about the study and the top companies, check out the press release posted below.

Ford Fusion production scaled back just 3 months after it was accelerated

Three months after kicking off production of the Ford Fusion at its Flat Rock, MI factory, Ford Motor Company is taking steps to trim output in the face of heavily discounted competition from Toyota and a growing supply of vehicles.
The addition of Fusion production in Flat Rock - which also builds the Mustang - was meant to be what pushed the handsome mid-sizer past its arch-nemesis, the Toyota Camry. An extra facility building Fusions was also meant to curb the growing demand for Ford's highly profitable sedan.
But with word that Flat Rock would take "approximately" one extra week off for the holidays combined with an 88-day supply of Fusions - reportedly due in no small part to what Morgan Stanley analyst Adam Jonas called "aggressive discounting of the Camry" - some analysts are now beginning to wonder if Ford may have overextended itself by adding a second Fusion facility to the mix.

Ford taps Canada-based Multimatic to build carbon fiber Ford GT

Ford has given Canadian firm Multimatic the nod to build the carbon fiber body on the new GT – The Blue Oval says it has worked with this company for 30 years. The global supplier provides parts and engineering to various automakers, and while based in Markham, Ontario it has 12 plants in Canada, the US, Mexico, England, and China. When announcing the decision at the Canadian International Auto Show, Ford says it chose them "because they have specialized equipment for carbon fiber production and expertise in carbon fiber assembly," and we've heard that the 600-horsepower coupe will be produced in a purpose-built facility at Ford's factory in Markham. Even better than that – for GT purposes and for possible hints at a Le Mans run – the Multimatic Motorsports division can be contracted for engineering and race team management. They currently produce the Boss 302R racecar in the Continental Tire SportsCar Challenge, worked on the FR500C, and their Multimatic Motorsports Lola B2K/40 won its class at the 24 Hours of Le Mans in 2000. The first models will roll off the line at the end of next year. Production numbers are rumored to be in the low hundreds, with a six-figure price tag around $200,000. They'll go into production in time for some sort of 50th anniversary celebration of the GT40 taking the the top three spots at Le Mans in 1966. Related Video: Featured Gallery 2017 Ford GT: Chicago 2015 View 30 Photos News Source: CBCImage Credit: Live images copyright 2015 Drew Phillips / AOL Plants/Manufacturing Ford Coupe Luxury Performance Multimatic