1995 Ford Bronco Xlt Sport Utility 2-door 5.8l on 2040-cars

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Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.

Lucid Air and Maserati MC20 unveiled | Autoblog Podcast #644

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Associate Editor Byron Hurd. Before they get to the juicy news of the week, they chat about the cars they've been driving, including a Ford Mustang Shelby GT350R, Audi A6 Allroad, Mazda CX-9 and Kia Niro. It's been a busy week in the news department, with GM investing in Nikola, Lucid Motors launching the Air electric sedan, Maserati unveiling the MC20 mid-engined supercar and a farewell to the Lexus GS. Then they talk about having a newfound respect for the Fox Body Mustang and the Mazda CX-9. Autoblog Podcast #644 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we're driving 2020 Ford Mustang Shelby GT350R 2020 Audi A6 Allroad 2020 Mazda CX-9 2020 Kia Niro GM buys $2 billion stake in Nikola, will build Badger hydrogen-electric pickup Update: Short-seller accuses Nikola of fraud and Nikola threatens to sue Lucid Air production electric luxury sedan is a dream revealed Lucid Air's modular powertrain opens up serious performance possibilities Lucid Motors teases electric SUV at Air debut Mid-engined, 621-horsepower MC20 inaugurates a new era for Maserati All future Maseratis will borrow styling cues from the MC20  2023 Maserati MC20 Folgore planned with three-motor electric powertrain Lexus GS dead for 2021 Respect to: Fox Body Mustang Mazda CX-9 Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video:

Ford shows off V8-powered Ranger headed to Dakar Rally

Avert your eyes now if you're jealous that the global version of the Ford Ranger is not offered in the US. Ford's midsize pickup is being tuned up to take on the 2014 Dakar Rally, and the result is a truck that is probably even cooler than any F-150 SVT Raptor we've ever seen in the States. Ford is actually building two versions of the truck for Dakar, which will run from January 5 through January 18, covering more than 5,000 miles from Argentina to Chile.
Starting with a fully composite body and a 5.0-liter V8 plucked from a Mustang, nearly every aspect of the trucks have been purpose built to take on the grueling race. This includes things like the six-speed sequential gearbox, liquid-cooled rear brakes and the 132-gallon fuel tank. As proof that Dakar is more about endurance than speed, the engines used in these race trucks will be limited to around 350 horsepower and 413 pound-feet of torque, and will max out at a top speed of just 105 miles per hour. Scroll down for Ford's official press release offering more information about the trucks and teams being prepped for Dakar.