Auto blog

Ford bumped by Amazon in best-perceived brand list

Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
For Ford, it's still an improvement from sixth place in the 2012 study, and, more importantly, it dominated other automakers in terms of brand perception with a clear advantage over Toyota, Honda, Chevy and Volkswagen. To determine how well - or not so well - a brand is perceived, YouGov uses a Buzz score that asks respondents whether they've "heard anything about the brand in the last two weeks, through advertising, news or word of mouth" and whether it was positive or negative. While it isn't clear how many respondents were included, YouGov does point out that Ford had a strong presence in social media, advertising and newsworthy toward the end of the year.
For more details about the study and the top companies, check out the press release posted below.

2015 Galpin Ford GTR1

Last year in Monterey, we met GTR1 for the first time. Galpin Auto Sports pulled the wraps off its Ford GT-based supercar, powered by a twin-turbocharged 5.4-liter V8 good for a whopping 1,024 horsepower and 739 pound-feet of torque. The thing was totally custom-made and reportedly took some 12,000 man hours to create. And there it sat on the Pebble Beach grass, $1,000,000-plus price tag and all.
This year, the Galpin was back, albeit with one big change. That twin-turbo engine? Gone. In its place, a 5.4-liter V8 with a 4.0-liter Whipple supercharger bolted on, delivering an astonishing 1,058 hp and 992 lb-ft of torque on 110-octane fuel. 0-60? 2.9 seconds. Top speed? Somewhere above 225 miles per hour.
"Some things to keep in mind: no stability control, no traction control," were the only warnings given by Galpin's Brandon Boeckmann before taking me on a quick spin in the supercar. And after having my eyes thrown into the back of my skull a few times, laughing hysterically and trying to regain full use of my hearing after my ear drums being bombarded by the apocalyptic roar behind me, Brandon pulled over and said it was my turn, if I was ready to take the wheel.

Ford Fusion getting substantial refresh for 2017

It's only been a couple of years since Ford rolled out the current Fusion, but if these spy shots are anything to go by, it's already planning what appears to be a substantial update for the mid-size sedan.
According to our paparazzi on the ground, the new Fusion is being prepared for launch late in 2016 or early 2017. Although heavily camouflaged to keep it from prying eyes such as ours, it appears that the updated Fusion will tone down the Aston Martin-style grille, ditch the small corner window with revised front side glass and tweak the vehicle's overall shape. But there's more to the new Fusion than a styling adjustment, and our spy photographers have caught a glimpse inside and taken us along.
Apparently the new Fusion is to get a completely overhauled interior with soft-touch surfaces and matte wood trim to make it seem more upscale. There's an all-new rotary gear selector (like you'd find on a Jaguar, for example) hinting at the implementation of a new nine-speed automatic transmission. The prototype appears to be packing the Microsoft SYNC system, suggesting that the new Blackberry QNX system isn't ready quite yet - though that doesn't necessarily mean it won't be ready by the time the new Fusion is.