1993 Ford Bronco Xlt Lariat Sport Utility 2-door 5.8l on 2040-cars

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Social media star Scott Monty leaves Ford

It seems weird to think that an automaker could have a social media star, but Ford does. Or at least it did. Scott Monty, its Global Digital Communications Manager, led the company's team for almost six years and forged a reputation as being one of the most talented people in corporate social media. But the guru recently announced that he would be leaving the automaker for an undisclosed job elsewhere.
"I just decided the time was right. I am going to take a little time with my family, and I am going to start on a new adventure pretty soon," said Monty in an interview with AdWeek. He also explained a little about his theory of how companies should use social media. In his opinion, it should be a chance to go beyond standard marketing and build a relationship with people. Businesses need to have a broad focus for its online message, and using just one service isn't enough to be successful.
Under his guidance, Ford expanded its Facebook presence significantly. According to AdWeek, it launched the 2010 Explorer on the popular site. Also, when the company wanted to investigate selling electric models, it initially gauged the public's reaction on Facebook and then advertised them there first. Monty has been a major supporter of Twitter as well to broaden the company's communication with the public.

Ford readying dozen+ Mustang models for SEMA

Ford is unsurprisingly bringing a herd of its new 2015 Mustang models to next month's SEMA show in Las Vegas. Over a dozen of them are arriving from top aftermarket outfits like Galpin Auto Sports, Steeda, Roush and others. The Blue Oval isn't just shining a spotlight on the V8 model, though. The new EcoBoost 2.3-liter version with 310 horsepower and 320 pound-feet of torque is also getting its time in the sun.
Among the shined-up ponies will be a showcar helping Galpin celebrate the Mustang's golden anniversary, with the car is covered in the precious metal. The black paint over the body has gold flecks in it, and the wheels, side sills, brake calipers and badges all match, as well. However, it takes more than something shiny to truly impress at SEMA, and Galpin's Mustang also packs a Whipple supercharger for the 5.0-liter V8, boosting the bottom line to 725 horsepower. Take that, Hellcat. There's even a window in the hood to look through, not unlike a Chevrolet Corvette ZR1. The coupe also wears new headlights with LED turn signals that activate in sequence, just like the taillights, and the interior features black-and-gold Recaro seats.
Also set for its SEMA debut is an MRT showcar that takes the EcoBoost Mustang for a gallop with its TKO treatment. The black and orange two-tone car has been designed to incorporate select road racing elements. Mechanical upgrades include 14-inch brake rotors with new ducts, a Vortech air-to-air intercooler and an Air Lift suspension. The Mustang also shows off the company's products for added style and performance including a hood with integrated heat extractors and a unique front splitter.

Car Stories: Owning the SHO station wagon that could've been

A little over a year ago, I bought what could be the most interesting car I will ever own. It was a 1987 Mercury Sable LS station wagon. Don't worry – there's much more to this story. I've always had a soft spot for wagons, and I still remember just how revolutionary the Ford Taurus and Mercury Sable were back in the mid-1980s. As a teenager, I fell especially hard for the 220-horsepower 1989 Ford Taurus SHO – so much so that I'd go on to own a dozen over the next 20 years. And like many other quirky enthusiasts, I always wondered what a SHO station wagon would be like. That changed last year when I bought the aforementioned Sable LS wagon, festooned with the high-revving DOHC 3.0-liter V6 engine and five-speed manual transmission from a 1989 Taurus SHO. In addition, the wagon had SHO front seats, a SHO center console, and the 140-mph instrument cluster with mileage that matched the engine. When I bought it, that number was just under 60,000 – barely broken in for the overachieving Yamaha-sourced mill. The engine and transmission weren't the only upgrades. It wore dual-piston PBR brakes with the choice Eibach/Tokico suspension combo in front. The rear featured SHO disc brakes with MOOG cargo coils and Tokico shocks, resulting in a wagon that handled ridiculously well while still retaining a decent level of comfort and five-door functionality. I could attack the local switchbacks while rowing gears to a 7,000-rpm soundtrack just as easily as loading up on lumber at the hardware store. Over time I added a front tower brace to stiffen things a bit as well as a bigger, 73-mm mass airflow sensor for better breathing, and I sourced some inexpensive 2004 Taurus 16-inch five-spoke wheels, refinished in gunmetal to match the two-tone white/gunmetal finish on the car. That, along with some minor paint and body work, had me winning trophies at every car show in town. And yet, what I loved most about the car wasn't its looks or performance, but rather its history. And here's where things also get a little philosophical, because I absolutely, positively love old used cars. Don't get me wrong – new cars are great. Designers can sculpt a timeless automotive shape, and engineers can construct systems and subsystems to create an exquisite chassis with superb handling and plenty of horsepower. But it's the age and mileage that turn machines into something more than the sum of their parts.